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In 1937, the Cord 812 was introduced with an optional long 132-inch wheelbase chassis called the Custom. With an extra 7 inches in length and 1.5 inches in interior headroom, the rear sear became much more accessible. Gordon Buehrig stated the larger Cord "was a result of criticism that the car in the price class it was in didn't have enough room in it for some people's taste." You will notice there are eight hood louvers, instead of seven. This is a visual cue of the Custom's added dimensions. The sheet metal panels for the Custom were not only fabricated, but also modified from a standard Sedan body. This required more body solder, or lead, which meant greater hand finishing. But the low cost of skilled labor ruled out the expense of creating large dies to press large single panels. Tech Cord Automobile, Cord Car, Antique Cars For Sale, Old Vintage Cars, Visual Cue, Fast Sports Cars, Vintage Muscle Cars, Classic Cars Trucks Hot Rods, Old Classic Cars
Cord Automobile
Cord Car
Antique Cars For Sale
Old Vintage Cars
Visual Cue
Fast Sports Cars
Vintage Muscle Cars
Classic Cars Trucks Hot Rods
Old Classic Cars

1937 Cord 812 Custom Sedan

In 1937, the Cord 812 was introduced with an optional long 132-inch wheelbase chassis called the Custom. With an extra 7 inches in length and 1.5 inches in interior headroom, the rear sear became much more accessible. Gordon Buehrig stated the larger Cord "was a result of criticism that the car in the price class it was in didn't have enough room in it for some people's taste." You will notice there are eight hood louvers, instead of seven. This is a visual cue of the Custom's added…

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Cord Automobile, Cord Car, Art Deco Car, Wayne County, Small City, Antique Car, American Classic Cars, Old Classic Cars, Classy Cars
Cord Automobile
Cord Car
Art Deco Car
Wayne County
Small City
Antique Car
American Classic Cars
Old Classic Cars
Classy Cars

1937 Cord 810 Custom Beverly

Visit on June 9, 2014 to Jerry's collection in Canton, Michigan, a small city that lies in the northwest corner of Wayne County. Jerry has a varied collection of classic cars, both original and nicely restored. All of my classic car photos can be found here: Car Collections Press "L" for a larger image on black.

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