Cracker barrel restaurant

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Brand of the Month: Cracker Barrel - STRONGBRANDS Cracker Barrel Rocking Chair, Cracker Barrel Store, Cracker Barrel Restaurant, 1000 Steps, Taco Mix, Escalated Quickly, Fire Wife, Trendy Food, Old Country Stores

This is a new addition to my blog. Every month I will highlight one notable brand, an example of branding best practices. Expect to see a wide range of brands over the coming year. If you have a nomination, send me an email at t-calkins@northwestern.edu Perhaps the most important marketing lesson is this: you can’t […]

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Cracker Barrel Aesthetic, Barrel Aesthetic, Cracker Barrel Restaurant, Wooden Rocking Chairs, Old Country Stores, Pin Game, Playlist Covers, Cracker Barrel, Country Store

I feel like it's been ages since I've stepped foot in a Cracker Barrel restaurant. If I'm not mistaken, the last (which was also my first) time eating there, was something like 4 years ago. So yeah, it's been a LONG time, but I finally made my way back and by the looks of it, nothing has changed. If you're not familiar with Cracker Barrel, it is a chain restaurant that serves a whole lot of American "comfort food," with their unique edge being the fact that the restaurant also doubles as an…

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