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Jaguar fpace

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My take on a Jaguar logo redesign! I don’t think they should have let go of the original jaguar icon - it had a lot of potential and a simple refresh on it could have done a lot for them visually without having to sacrifice the recall that they’ve built up. I’d just love if the icon could be facing the right side (just feels right??) be a bit sharper, and have bold, filled in shapes instead of the strokes used on the old logo. The tail always felt a bit weird to me, and initially wanted to ... Jaguar Logo, Logo Redesign, Old Logo, The Strokes, Let Go, Jaguar, Just Love, Letting Go, Old Things
Jaguar Logo
Logo Redesign
Old Logo
The Strokes
Let Go
Jaguar
Just Love
Letting Go
Old Things

Jaguar Logo

My take on a Jaguar logo redesign! I don’t think they should have let go of the original jaguar icon - it had a lot of potential and a simple refresh on it could have done a lot for them visually without having to sacrifice the recall that they’ve built up. I’d just love if the icon could be facing the right side (just feels right??) be a bit sharper, and have bold, filled in shapes instead of the strokes used on the old logo. The tail always felt a bit weird to me, and initially wanted to…

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