Yellow blue graphic design

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Graphic Design, Branding, Fashion, Adobe Photoshop, Adobe Illustrator

Bright blue and yellow are dynamic in this branding. Yellow on one hand is vibrant, happy and playful but also increases alertness.

Kristoffer Halse Sølling’s illustrated and silkscreened essay _Design as Power_ speculates on the power play between customers and superstores such as furniture behemoth IKEA. Playing on the store’s canary yellow and royal blue colour scheme, its faux-clear instructions and the omnipresent Allen key, Kristoffer guides you through the experience with the conclusion that “You are not navigating IKEA, IKEA is navigating you”. The essay folds out into a poster that shows off the elements of the…

Lisbona city branding More

Using the right logo color scheme is crucial because it will impact the perception people have about your brand.

Illustration design for WM Badminton Club utilizing the brand's blue and yellow colour palette.

Blue & Yellow Blue & Yellow

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