What's new?

Dashboard design roundup

A batch of design changes landed across the Frigade Assistant dashboard over the last two weeks. The common thread is reading less and finding things faster.

Wide monitors. The dashboard now works on large and ultrawide screens. Reading pages keep a readable width and center themselves, while dense tables use the room.

Sources. The Sources page groups everything Frigade Assistant learns from into three sections: Product agents, Knowledge agents, and Uploaded files. Each source has its own details page showing what it holds and how it feeds your assistant.

Customization. The Customization page was reworked with more customization options and a cleaner layout. The live preview runs beside the settings and follows the field you are editing, so you see the button, the input, a conversation, or the Assist API guide card as you change it.

Upload PowerPoint decks as sources

You can now upload PowerPoint files (.pptx) and advanced Word documents (.docx) as sources. Frigade Assistant reads the text and speaker notes on each slide and uses them in answers the same way it would interpret a text file or markdown.

Training decks and onboarding presentations often exist only as slides. Now the assistant can answer from them without anyone having to convert them to a document first.

Open an uploaded deck on the Sources page to page through its slides or read the text Frigade pulled from it.

Upload an image and a video to the same flow step

You can now add both an image and a video to the same step in the Flow editor. This was previously supported only via the advanced YAML editor and adding an image to a step disabled the video field and the other way round. Now we support both! Video uploads accept MP4 files.

Improved readability in the assistant

We did a whole visual overhaul on Frigade Assistant's responses. We're talking typography pass, spacing pass, mobile pass, everything. The chat panel, the guide card, and mobile web share new type sizes, spacing, and list styling, so long answers with steps, bold labels, and code are easier to scan.

We also fixed and updated numerous animations as well as took a pass at our underlying model to make understanding the assistant's responses easier for your users. Answers should now be shorter and more concise. Everything should be easier to read.

Target an uploaded file to specific users

Uploaded files can now be targeted to specific users based on the properties you share with Frigade. When you upload a file, you choose whether everyone gets answers from it or only users who match a set of conditions. Conditions work the same way as Suggestions targeting, using a user property, a cohort, or the current date. If you run several assistants, you can also limit a file to one of them.

Set targeting at the end of the upload, or open any file on the Sources page to change it.

Integration updates: Segment, Mixpanel, and Pylon

Three changes to how Frigade Assistant talks to the tools you already run.

Segment. Frigade Assistant now connects to Segment. Assistant events arrive as track calls: opens, questions, answers, feedback, Suggestion clicks, tickets created, and the rest. From there they go to every destination you already have connected to that source.

Mixpanel. Events sent to Mixpanel now carry more context. You can see which pages start the most conversations, and compare conversations that ended in a ticket with the ones the assistant resolved. Nothing to set up, the new properties are on the events already.

Pylon. When a conversation hands off to Pylon, the ticket gets a summary. If your team would rather read the conversation itself, turn on Include full transcript in the Pylon integration settings and each ticket carries the conversation (up to the last 40 messages) in place of the summary. Off by default.

A redesigned Results tab for surveys and forms

The Results tab in Frigade Engage has been redesigned for surveys and forms with many steps. Each question gets its own summary, questions with no responses collapse out of the way, and responses are grouped by user so you can filter across a large pool.

Zendesk: sync your help center and hand off tickets

The Frigade Assistant now connects to Zendesk. Sync your Zendesk help center and the Frigade Assistant cites those articles when it answers, alongside everything it already learned from using your product. If your help center serves different audiences, you can pick exactly which categories each workspace syncs instead of pulling in everything.

Handoff works too. When a user asks for a human, Frigade opens a ticket in Zendesk with the requester's name and email and a summary of what they asked and what the Frigade Assistant already told them, including any error messages or links they shared. Your team picks the ticket up warm rather than asking the user to start over.

Connect Zendesk under Integrations in your dashboard.

Connect Claude, Cursor, or ChatGPT to Frigade Engage

We're running it back this week! Frigade Engage now has an MCP server. It allows you to connect Claude, Claude Code, Cursor, or ChatGPT to your workspace and ask about your flows, collections, surveys, insights, and users in plain language. For instance, you can ask it about your survey results or how users are interacting with your announcement flow.

To set it up, open Integrations in the dashboard and choose Frigade MCP Server. It shows the server URL for your region and the steps for each client.

Connect Claude, Cursor, or ChatGPT to your Frigade workspace

The Frigade Assistant now has an MCP server. It allows you to connect Claude, Claude Code, Cursor, or ChatGPT to your workspace and ask about your questions, answers, feedback, insights, and users in plain language. For instance, you can ask it to find all the feedback pertaining to a certain topic or all the questions from a given user. It also allows you to easily set up and maintain the Assistant in your codebase.

To set it up, open Integrations in the dashboard and choose Frigade MCP Server. It shows the server URL for your region and the steps for each client.

Questions got an upgrade

We built Frigade to make software easier to use. We often hear from customers that the magic of Frigade is in how much time it saves their team from the tedious, repetitive parts of support.

Today we're releasing a major design upgrade to our questions page to help save your team even more time. This is one of the most heavily used parts of the Frigade dashboard, and so we see improvements to the workflow as one of the most impactful things we can do.

The new questions workflow makes it easier to quickly review large sets of user questions and leave feedback to improve the assistant. The layout is more intuitive and allows you to get more done with fewer clicks.

We hope you enjoy the improvements as much much as we've enjoyed designing them and, as always, let us know if you have any feedback on the new designs or ideas for what we build next.

Live now on the Questions page.

Target Suggestions by date

Suggestions can now be targeted on dates. If you already send Frigade a date for each user, like when they signed up or when their trial ends, you can use it to decide who sees a Suggestion and when.

Pick a date property in the targeting section of any Suggestion and choose one of these:

• More than or less than a set time ago. Show a tips Suggestion to anyone who signed up over 30 days ago.
• Within the next few days, hours, or minutes. Nudge anyone whose trial ends this week.
• Before or after a specific date and time, picked from a calendar in your own timezone.

These stack with your other rules, so you can combine a date with a cohort or a page URL the same way you already do. Dates work whether your product stores them as ISO strings or timestamps.

Handoff now works with HubSpot tickets and Freshdesk

The Frigade Assistant can now hand a conversation off into HubSpot tickets and Freshdesk (Freshworks) if a user needs human intervention. When a user asks to escalate to support, Frigade automatically opens a ticket in the tool your team already works in, with the requester's name and email and a summary of what they asked and what the assistant already told them, including any error messages or links they shared.

This allows your team to pick the ticket up warm rather than having to ask the user to start over.

Connect either one under Integrations in your dashboard and turn on ticket creation.

Introducing the Assist API: Product expertise for the agent you already built

The Frigade Assistant has always been an embed. You dropped it into your product and it became the thing your users talked to. If your team already built its own agent, that means two agents on screen and users who cannot tell which one to use.

The Assist API is for that case. Register Frigade as one tool, and a single tool call gets your agent an answer grounded in how your product behaves today, or a personalized walkthrough on the page the user is already on. Every turn routes through your agent, so there is no second chat box. If your agent can call a tool, it can call Frigade.

Those answers hold up because of how Frigade learns your product. A browser agent signs in with a real user's permissions, works through your workflows, and maps how the pieces connect. No documentation to write, no screenshots to take. It trains again every time you ship, so your agent is never describing a UI you already replaced.

You also get the platform underneath. Every conversation your agent handled through Frigade lands in the dashboard, where support and CX can correct a reply and steer how it responds, without engineering.

The Assist API is live now. Book a demo to get set up, or read why we built it: Your product can't explain itself.

Insights are more accurate, and each one names a single problem

Each insight now names a single problem, with a title specific enough that you can hand it to someone and have them go and fix it.

Insights reflect what people are asking you now, so the list tracks where your product is today and what your users are running into this week.

Categories land correctly too. When someone asks how to delete a record and your assistant tells them it is not possible, that shows up as a Product Request rather than a Knowledge Gap, so the things your users want built stay separate from the things your docs should cover.

Open insights look after themselves. While an issue keeps coming up, its insight stays and keeps absorbing new questions. Once people stop asking, because you fixed it or because it faded, the insight drops off without you having to clear it. Anything you have already closed stays closed.

Insights refresh overnight, and the sidebar marks Insights when there is something new waiting for you.

Slack integration now supports threads

If your team follows Frigade questions in Slack, a back and forth now reads as one conversation. Follow-up questions post as replies under the original message, the same way the conversation is already grouped in the dashboard. That way, a channel that used to fill with loose notifications now holds one thread per conversation. This makes it a lot easier to track your Frigade Assistant's conversations with the same user.

Talk to your data: Ask Frigade about your own workspace

You can now query your Frigade data directly instead of reading it off the dashboard. This is useful for queries such as who your heaviest users are, how many questions the assistant answered this month, and figuring out what the recurring themes are with your users.

Answers come back as clickable envelopes, so you can open the underlying record straight from the response.

Introducing the Contributor role

Contributor is a new role for people who should build flows but not push them live. In development they work like any other member of your team. Switch to production and everything is read-only for them, Sync to Production included.

That covers the case where someone builds and tests a flow end to end but should not be the one who ships it. They can do the whole thing in development, and the last step stays with whoever owns production. You assign it from the members list, the same way you assign Admin or Member.

Mobile web support

Frigade Assistant now runs on mobile web. Users get a bottom sheet designed for a thumb instead of a desktop panel squeezed onto a phone, with answers from a separate mobile knowledge base the agent built by using your product at phone size.

Behind it is a second product agent, trained separately on the mobile version of your product, because most applications have a separate mobile layout (the sidebar becomes a hamburger menu, settings move behind an icon, and so on). Answers point at what is actually on a mobile user's screen.

The mobile assistant takes as little room as possible, drops to the bottom while a user goes to act on the answer, rises with the keyboard, and respects safe-area insets. None of it needs configuring. Mobile is in early access, so reach out to us if you'd like it enabled for your workspace.

See what your surveys and forms are telling you, without leaving Frigade

Frigade Engage has always let you deploy NPS surveys, CES, and custom forms right inside your product. Now you read the results in the same place you built them. The new Results tab turns raw responses into the numbers you actually check.

For an NPS survey you get the score up top with the promoter, passive, and detractor split, then every question below it, shown as bars or a pie with the average and the response count. Open-text answers are listed out. Forms get the same treatment, question by question.

Reading any of this used to mean exporting to a spreadsheet first. Now it updates as responses come in, you can scope it to a date range, and CSV export is still there when you want the raw rows.

Introducing Generative UI: Answers your users can act on, not just read

Ask the Frigade Assistant a question and the answer no longer comes back as a wall of text. Unlike most chatbots, Frigade now chooses and builds the UI that best fits each answer, in the moment: a table you can scan, records you can click straight through to, choices you tap instead of type, a confirmation before it acts.

Frigade builds the answer out of your data and picks the display that fits the question: a card for a single record, a table for a list, a set of choices when there's a decision, a confirmation before it changes anything. You template none of it, and each view is generated on the spot for the question asked.

Generative UI is how the whole assistant answers now. Every response, and every Skill the assistant runs, comes back through it, so a lookup returns a table and an action returns a confirmation. Your users get something to act on, not a description of it.

Generative UI is live now in the Frigade Assistant. See how it works, or book a demo to watch it answer with your own data.

Introducing Skills: Actions the assistant finds, with no code

The Frigade Assistant has always been able to take actions in your product. You wired them up by hand as tool calls, with code. Skills are the no-code version: Frigade discovers those actions on its own while it learns your product, then you switch on the ones you want for your users with no code.

A Skill is an action the assistant performs for a user: a lookup, a create, an edit, a delete. It picks them up the way a new user would, by using your product and noting what each action does, and when the product changes it re-learns so the Skill stays current.

You stay in control. A Skill only goes live once your team approves it with no code, and the assistant only acts inside what a user can already see and do, so it never works around your permissions. Self-host with your own LLM keys and the action runs in your environment and never leaves it.

Need something the assistant can't learn on its own? Extend it with your own custom tool calls.

Skills are live now in the Frigade Assistant. Book a demo to get set up, or read why we built it: Answering is the easy half.

A new live demo at demo.frigade.com

demo.frigade.com is fully rebuilt. It's now a real product surface you can poke around in, with the Frigade Engage component library wired throughout.

The demo is the fastest way to see what Engage components feel like in context: announcements, tours, checklists, banners, NPS, forms, all wired into a working dashboard so you can click through them the way your users would.

We've also included a video showing the Frigade Assistant generating on-demand product tours and in-app guidance. It gives you a quick look at how AI-generated product tours actually work.

The whole demo is open source. Source code at github.com/FrigadeHQ/demo-v2. Clone the repo and use it as a starting point for an internal demo of where Frigade fits in your product.

A lot of the demo was built using our Claude Code skill for Engage. If you want to add a tour, checklist, banner, or survey into your own product without touching the dashboard, the skill takes you from idea to a merged PR in one prompt.

Try it now: demo.frigade.com.

Smarter Insights: Categorize, Prioritize, and Close

Insights used to surface patterns. Now it helps you act on them.

Every insight is now sorted into one of three categories, so you can tell at a glance what kind of signal it is:

• Bug -- users running into broken behavior
• Product Request -- users asking for features that don't exist yet
• Knowledge Gap -- users looking for answers your docs should cover

From there, you can focus on what matters. Two new views surface your biggest issues by volume, the things coming up most across your users, and what's gaining traction recently so you can catch problems while they're still building. Filter to a single category when you want to look at just bugs or just requests, and every view persists in the URL so you can bookmark it or share it with your team.

And Insights is no longer just a list to scan. Once you've fixed or understood an insight, close it to clear it out and focus on what's still open. Closing doesn't stop the tracking: new occurrences keep landing on closed insights, so if something you thought you'd solved is still happening, you'll know. That turns raw signal into a working list you can feed straight into your roadmap.

Insights is now available to all customers. See it in action.

Grouping Conversations in the Questions Dashboard

The Questions dashboard now groups questions by conversation. Each row represents a single session, and opening it shows the full back-and-forth in one thread. Prior chats are rolled up retroactively too.

Feedback also moved inline. Thumbs up and thumbs down now sit alongside each individual response, so you can rate the exact reply that matters and leave comments tied to that specific message.

Live now in the Questions dashboard on all plans.

Build Engage Flows from Your Terminal with the Claude Skill

Frigade Engage gives you typed React components for every flow you'd build into your product: announcements, tours, checklists, banners, forms, NPS surveys, cards. They're code. They live in your repo and ship the same way the rest of your app ships.

Today we're shipping a Claude skill that lets your AI coding tool build with those components for you. Describe the onboarding, tour, banner, or survey you want. Claude writes the code against the Engage SDK, wires it into your app, and creates the matching flow in Frigade. No dashboard required.

What it builds:

• Announcements, tours, and checklists with the right targeting and copy
• Forms, surveys, and NPS with responses flowing back to the dashboard
• Banners and cards placed where they belong in your UI
• Linked flows so an announcement CTA can launch a tour, or a checklist step can open a form

What you get back is normal Engage code in a normal pull request. Your team reviews it the same way they review anything else and ships it through the same pipeline, so nothing's a black box and nothing's guessed at runtime.

It's safe by default. Dev moves fast with no prompts. Anything destructive in prod requires explicit confirmation. Private keys never enter client code, and every write is logged locally for auditability.

We built it because customers asked for it. The first ask was whether Claude could build out an entire onboarding from the IDE without anyone touching the dashboard in the middle. Now it can.

Available today: github.com/FrigadeHQ/frigade-engage-skill. Drop the skill into Claude Code, run first-run setup, and tell it what you want to build. We're actively developing support for Cursor, Codex, and other coding tools. Reach out if you have a specific tool in mind.

Introducing Magic Links

Suggestions have always been a great way to surface the right guidance inside your product. But sometimes you want to guide someone from somewhere else: an email, a help center article, a Slack channel, a PDF.

Magic Links let you generate a shareable URL tied to any Suggestion. When a user clicks it, the Frigade Assistant opens and walks them through the workflow automatically, exactly as if they'd clicked the suggestion in-app. No code changes needed.

What you can do with Magic Links:

• Drop a link in an onboarding email that walks users through a key workflow the moment they click it
• Add a "Get help with this" CTA to any help center article that launches a guided experience
• Send a direct link from a support conversation so users get walked through the answer step by step
• Embed a link in a checklist or modal to trigger a contextual walkthrough

How it works:

Open any Suggestion in your dashboard and enable Magic Link. Set a destination URL. Frigade generates a shareable link. When someone clicks it, the assistant handles the rest.

A Suggestion can be a nudge, a magic link, or both.

Want to see it in action? Try this one: https://go.frigade.com/s/8xmV4BtGT8wW

Sync Collections from Development to Production

Frigade Engage Collections, the in-app channels your team uses to ship banners, announcements, and tours, now sync between environments. You no longer have to recreate a Collection by hand in each environment.

Configure a Collection in development, then promote it to production with one click. The Collection's own settings (cool-offs and allowed flow types) promote with it. Flows themselves stay scoped to their own environment.

Available now on the Frigade Engage Enterprise plan.

Respond to Feedback Directly from Slack

The Slack integration now supports two-way feedback. Instead of just seeing user questions and ratings in Slack, your team can leave ratings and write feedback without leaving Slack.

When a user question comes through, anyone on the team can mark the response as helpful or not helpful and add corrections, all from the Slack thread. Those ratings feed back into the system the same way dashboard feedback does, refining your agent's responses over time.

This matters because the people closest to customer questions (support leads, product managers, subject matter experts) are usually already in Slack. Now they can contribute to your agent's accuracy without needing a Frigade login or switching tools.

Available now on all plans with the Slack integration enabled. If you're already connected, it just works. If not, set it up from the Integrations page in a few minutes.

Translate Conversations in the Dashboard

When reviewing conversations in the dashboard, you may run into queries and responses in languages you don't speak. Now you can translate any conversation into your preferred language with a single click. No switching between apps or copy-pasting required.

This is especially useful for teams supporting a global user base. Whether a customer in France asked about onboarding or someone in Brazil needed help with integrations, you can quickly review and evaluate those interactions without leaving the dashboard.

Better Understand Why Your Responses Work (or Don't)

Every Frigade assistant now collects qualitative feedback alongside thumbs up and thumbs down ratings.

When a user reacts to a response, they're prompted with an inline text area to share what specifically worked or fell short, with no extra steps and no separate survey. They're already in the moment, so the feedback is specific and honest.

This changes what you can do with feedback data. Instead of a dashboard full of binary signals, you get a clear picture of which responses are landing and why.

Available now for all Frigade assistants.

Upload Files to Your Knowledge Base

Frigade already learns your product by exploring it directly, and knowledge agents keep your help center content in sync automatically. But sometimes the most useful context lives in files that aren't published anywhere, like internal guides, product specs, FAQs, or policy documents.

Starting today, you can upload files directly to Frigade from the new Sources page. Drop in a PDF, Word doc, spreadsheet, or markdown file, and your assistant will use it as reference when answering questions. The content is indexed and used for context only, never shared directly with your end users, so you can upload internal materials with confidence.

We've also reorganized things to make it easier to manage in one place. The Agents page is now called Sources, bringing together your live-syncing agents alongside uploaded files so you have a clear view of everything your assistant knows.

Available now on the Sources page in your dashboard.

A More Polished Dashboard, Plus Dark Mode

The dashboard is the place where you manage everything about your Frigade setup, and it should feel as considered as the product itself. We've gone through every page and tightened up the visual consistency, spacing, and interaction patterns.

What we improved:

• Dark mode now works across every page, including auth screens, the customization editor, and all data tables. You can toggle it from your user menu.
• The customization page has a redesigned theme section with a segmented Auto/Light/Dark control and inline color pickers that make setting your brand colors faster.
• Pages like Agents and Suggestions have cleaner layouts that are easier to scan and manage.
• Better keyboard navigation and screen reader support throughout.

A more cohesive experience across the board. Surfaces that previously felt inconsistent now share the same visual language. Less friction when configuring your setup, especially around theming and branding.

Enjoy and let us know what you think!

Sync HubSpot Contact and Company Properties

The Frigade Engage HubSpot integration now syncs contact and company properties into Frigade. Previously the integration only pushed updates from Frigade to HubSpot. Properties now flow both directions.

HubSpot contact properties like lifecycle stage, lead score, and custom fields sync to Frigade user properties. HubSpot company properties sync to Frigade group properties. Use them in flow targeting the same way you'd use any other property.

Available now if you have the HubSpot integration enabled. New connections pick it up automatically.

See What Your Knowledge Agent Has Learned

Frigade learns your product by using it directly, but help center articles are a useful way to fill in the gaps, especially for concepts and workflows that live outside the product itself. The knowledge agent handles that, reading your help center and pulling in what it finds to round out what the product agent already knows.

Until now, there was no way to see exactly what had been synced. Starting today, you can browse the full list of articles and content your knowledge agent has learned from in the Agents tab.

Click into any knowledge agent to see what's been picked up and what it contains, so you can spot gaps before your users run into them.

A Much Faster Dashboard

Your dashboard should never make you wait unnecessarily. Over the past few weeks, we've been working on making the entire dashboard experience noticeably smoother and faster.

What we've improved:

• Initial page loads are now significantly quicker. We optimized how data gets fetched and rendered, so you spend less time watching loading states and more time in the workflows you need.
• Filtering and search feel more responsive. We found and eliminated an issue that was causing unwanted navigation jumps.

What this means for you:

• Less time waiting. The dashboard feels snappier across the board, especially when switching between views or applying filters.
• Smoother interactions. No more jarring jumps when typing in search or dealing with URL state updates.

We're continuing to monitor performance, and we have more improvements planned, too. Hope you enjoy the extra speed and ease. And if you ever have any feedback, don't hesitate to get in touch!

Introducing HubSpot Integration

For many teams, product data and customer data live in two different worlds. Marketing and Sales teams often lack visibility into how users are actually engaging with the product, while product teams struggle to leverage the rich customer context sitting inside their CRM.

Starting today, we're rolling out our native HubSpot integration to help bridge that gap. Now, you can sync all the questions, answers, and interactions with the Frigade assistant directly to HubSpot. You can also sync relevant customer data directly to Frigade and use it to target experiences such as Suggestions.

The HubSpot integration is currently rolling out to all customers. You can find the setup instructions in your dashboard under the Integrations tab. If you don't see it yet and want to request early access for your workspace, please reach out to us at support@frigade.com.

PostHog Integration

We know a lot of customers live in PostHog to track how users are moving through your product. Starting today, our native PostHog integration is live, allowing you to bridge the gap between your product analytics and your in-app guidance.

You can now use your existing PostHog cohorts and properties to target Frigade Suggestions. This means if you have a "Power User" or "Free Trial" cohort in PostHog, you can automatically trigger specific AI-generated guidance just for them without having to rebuild those segments from scratch in Frigade.

You can also send all Frigade engagement events back to PostHog to see exactly how your guides are impacting your conversion funnels.

The integration is available now on all plans. You can get it set up and running in a few minutes from the Integrations page.

Frigade AI Is Now Frigade

Today we're excited to announce a simple but meaningful update to our product names.

Frigade AI is now just Frigade, and our developer platform is now called Frigade Engage.

Engage continues to power bespoke flows, user targeting, workflows, and UI experiences that work alongside and complement your Frigade agent.

Why the change?

Teams are using our agent for far more than just chat. Frigade actively learns your product, guides users through real workflows, answers open-ended questions, and even takes actions on their behalf. It's become the core of our own in-app experience, so we're giving it a name that reflects that.

Frigade delivers:

• Personalized, step-by-step guides
• Hands-on actions taken directly for users
• Real-time answers based on your actual product
• Automatic adaptation as your product evolves
• Simple setup with little to no ongoing maintenance

Engage will continue to support your onboarding development through the toolkit and SDK that you have grown to love. Explore what's new with our assistant, or see the latest on our time-tested engagement platform.

Introducing Suggestions: Guidance That Writes Itself

Your product has more to offer than most users ever discover. New features go unnoticed, power-user workflows stay hidden, and onboarding often gets postponed because teams do not have time to build it.

Starting today, Frigade can create in-product guidance for any part of your product from a simple prompt, with no steps, selectors, or manual setup.

Simple prompt → complete in-product guidance

Describe the experience you want users to have: "Show users how to use our new Calendar view in the Sales tab. Highlight the value, walk through the key actions, and help them create their first event."

Frigade reads your prompt, understands the latest state of your product, and generates a polished in-app experience in seconds.

Use Suggestions to give users help exactly when they need it:

• Onboard new users with a personalized first run.
• Highlight new features the moment they ship.
• Walk users through advanced or easily missed workflows.
• Provide guidance in confusing parts of the product.
• Offer contextual help directly in the UI where questions happen.

Whether it is a first-time experience or a power-user tip, you can create it instantly. Hit Preview to see the experience play out inside your real product. Tweak the tone or flow by adjusting the prompt. Then decide who should see it, like new users, existing customers, specific roles, or certain plans. Publish with one click.

Suggestions stay accurate because Frigade learns from the live product. As your UI evolves, your guidance evolves with it. No maintenance work required. Now every workflow, every feature, and every user journey can have the guidance it deserves.

Slack Integration for Frigade Assistant

Today, we are rolling out our native Slack integration. You can now send all user questions and Frigade responses directly to a Slack channel of your choice. We've also added the ability to send any user ratings to Slack as well.

The integration is available on all plans on the Integrations page and takes just a few minutes to set up.

Assistant Customization

Your assistant should feel like part of your product, not something bolted on. Starting today, customers can self-serve customize the Frigade Assistant with their own branding, including a custom logo and color accents (no engineering required). For teams that need a fully white-labeled experience, this is available on our enterprise plan.

Out of the box, you can modify the following directly from the Frigade Dashboard:

• Switching between light, dark, or auto theme.
• Setting your brand colors.
• Customizing your call-to-action text and default position.
• Choosing whether the assistant is icon-only.
• Previewing your changes in real time.

Open the Frigade Dashboard to access the customization screen.

Our EU Region is now Generally Available

Since launching the Frigade Assistant, one of our top requests has been offering a dedicated and GDPR compliant EU region. Today we're excited to announce that this option is now generally available to all EU-based Frigade customers.

Frigade now operates a complete European data center for all core functionality. Our entire stack and supporting infrastructure can run entirely in-region. This gives organizations with data residency requirements (e.g. GDPR) a clear and straightforward way to adopt Frigade while keeping everything local.

The EU region is available today for both new signups and existing workspaces. Placement requires a short manual step. Reach out to support@frigade.com if you are interested in exploring this hosting option. Once enabled, all data for that workspace stays in-region. There is no cross-region syncing or shadow storage. You get full isolation and clear boundaries for your compliance review.

Introducing Insights

Today we're releasing Insights in the Frigade dashboard. It gives you a clear view into how people are interacting with your product so you can understand what they need, where they get stuck, and how to improve the overall experience.

What you can see with Insights:

• Common themes in user questions: quickly spot patterns in what users ask the assistant. This helps you understand where interest lies and where information might be missing.
• Potential friction in the user experience: identify parts of the product that generate confusion or repeat questions. These signals make it easier to prioritize improvements.
• Top users engaging with the assistant: see who interacts the most and how they use the agent. This is useful for tracking early adopters, champions, and users who may need higher touch.

With Insights, now you can get clear visibility into how your users are using your product and assistant.

Frigade.ai is Live

When we announced Frigade AI three months ago, we set out to do something different: build an intelligent in-app agent that learns your product the same way your users do, by actually using it.

Today, we're excited to share our new website for Frigade AI: frigade.ai.

Unlike traditional chatbots that rely on static data or brittle decision trees, Frigade AI automatically navigates your product, reads your documentation, and delivers real-time, contextual guidance in your product.

The goal:

Help users succeed from their first session and keep them unblocked at every step.

Our AI agents understand your unique product and how different personas experience it to deliver support in context of users' actual work. Your Frigade AI agent:

• Generates personalized step-by-step guides for any workflow
• Takes actions directly on your users' behalf for a frictionless experience
• Answers open-ended questions about your product
• Integrates with Zendesk, Intercom, and more for handoff to live support
• Requires little to no engineering setup to install and train

And the best part? Frigade AI continues to learn as your product evolves, automatically adapting to changes and improving responses based on new product development and actual usage feedback.

This launch represents a meaningful milestone for our platform. Frigade AI works alongside our core platform to help deliver seamless, personalized experiences across the entire user journey.

Explore what's possible →

New Theming Examples

We've added new theming examples to demo.frigade.com to showcase what's possible when you customize Engage components. The latest additions include Windows-inspired interfaces, Spotify-style dark themes, and retro Vaporwave aesthetics.

All the code is on GitHub, so you can use them as starting points or just for inspiration. See the examples at demo.frigade.com and grab the code to start building your own custom themes.

Date-Gated Targeting

Timing is everything in product onboarding. Date-gated targeting gives you precise control over when your Flows appear, making it easier to coordinate product launches, feature rollouts, and time-sensitive campaigns.

Set up date-gated targeting in the Flow settings of any component. Specify your target date and Engage handles the rest, alongside your existing user targeting queries.

Floating Checklist Component

The new floating checklist gives you all the power of Engage checklists with a slimmer profile and flexible placement. It can hover in a corner, slide in from the side, or appear wherever makes sense for your interface.

Users can expand and collapse the checklist as needed. Particularly effective for longer onboarding sequences where you want progress visible but unobtrusive. Create yours from the components section of the Frigade dashboard.

Salesforce Integration

Sync customer onboarding progress and activity directly to Salesforce. Whether a user completes a checklist, drops off during a tour, or finishes a key workflow, that activity now flows into Salesforce automatically.

Supports both standard Salesforce and Salesforce Sandbox environments. Get started by connecting your Salesforce instance in the Frigade dashboard integrations section.

Send Test Events for Your Webhooks

Webhooks now support sending test events directly. You no longer need to send your own test events to Engage to verify your webhooks are wired up correctly.

Improved Developer Docs

We took some time this month to improve the developer documentation: cleaned up navigation, invested in the Engage component pages with more examples and clearer React property tables, and have more in the works around customization and styling.

Stability, Bug Fixes, and Other Improvements

We invested in stability, bug fixes, and quality polish across all of Engage. Some highlights:

• Emoji-based feedback survey component: collect user sentiment on a scale of 😞 to 😍, or any other range with custom rating scales.
• Dashboard redirect fix: no more blank screens after a stale tab or deep link.
• Search docs from the dashboard: a new widget for finding answers without leaving the dashboard.
• Improved navbar usability: easier access to profile and organization settings.
• Role-based access control: Customers on the Scale plan (now called Enterprise) can set up RBAC in the Frigade dashboard.

Plus 100+ additional commits across the SDK, dashboard, and docs.

Flow Visibility Triage

Customers sometimes ask why a Flow isn't showing up for a specific user. We usually run a triage playbook to figure it out. Maybe the Flow is off, or the user is outside the targeting query.

This week we're shipping a self-serve version. Visit the user detail page, click the Flows tab to see all eligible Flows for that user, view the Status column, and hover over Ineligible Flows to see why.

Updates to Product Onboarding

We've updated productonboarding.com with new onboarding examples and a refreshed design. Latest examples from Figma, Linear, Dropbox, and Slack.

The Return of the Progress Badge

The Progress Badge component has been ported to `@frigade/react` v2. Unusual in that it doesn't belong to a Flow on its own. It reminds a user where they left off in an existing Flow and helps them jump back in.

Use it as a CTA to complete a getting-started Checklist, or to nudge a user to resume a Form. Find it in the components section of the Frigade dashboard.

Product Hints

Tours are great, but sometimes they're too heavy a tool. Hints are the lesser-known but equally viable sibling: more subtle, non-sequential, discovered and interacted with at the user's own pace.

Effective for educating users about UI changes, lesser-known features, or rolling out new functionality. Create new Hints from the components section of the Frigade dashboard.

Introducing Our New Flow Editor

Today we released a major update to the Flow editor. You can now modify more parts of your Flows without writing code or using advanced configuration:

• Manage what actions primary or secondary buttons take when clicked
• Preview images, videos, and icons attached to a Flow
• Add and remove Steps within a Flow
• Edit hyperlinks and format text

We've also given the entire page a design upgrade that makes editing your Flows much more intuitive.

Improved Form Docs

Updated documentation on building forms with Engage. Forms are one of the most common and complex elements you'll encounter when building your application.

• Ready-to-go examples: feedback surveys, churn flows, branching forms, and more.
• Client and server-side validation: guidance on implementing validation and saving data to your own datastore.
• Custom components: drop your own React components into Engage forms.

Dashboard Update

We launched a minty fresh Frigade web dashboard. The new dashboard removes UI clutter to make it easier to use and navigate, with more prominent account management entry points, easier environment selection, and self-serve account usage monitoring.

Frigade Onboarding Forms, Powered by Frigade

When we're not shipping new features for customers, we're working on our own onboarding. It's a great way to dogfood. This week we launched a new onboarding flow powered by Engage Forms that collects intent data and notifies our team on Slack automatically.

The whole experience took a few hours to build, with embed-native UI, no-code editing, custom logic and branching, completion analytics, custom components, and light/dark mode support out of the box.

Website Refresh

We've been shipping a lot of features and falling behind on the marketing site. Today we're launching a revamped website to better communicate the latest product. More to come on a launch that blends Engage's code-first approach with the speed of no-code.

(Re)introducing the Carousel Checklist

Carousel checklists are one of the most popular UI patterns for SaaS onboarding (Mercury and Cal both use them to activate new customers). We offered one in the Engage v1 SDK, and by popular demand, a fully upgraded `<Checklist.Carousel />` component is back in v2.

Dashboard Graph Upgrade

We've added more functionality to the graphs on the Frigade dashboard. Now you can easily toggle between different date ranges and see performance over time at a glance.

Slack Integration for Frigade Engage

Our Slack integration is live for all paid plans. Send messages to a Slack channel when users take actions in your Flows. For instance, notify a channel when a user submits a form or completes an important step in a checklist.

Head to the Integrations section in the Frigade dashboard to get started.

Welcome Home

Today we're shipping a new home page for the Frigade dashboard that lets you see the performance of all your Flows at a glance: total unique users, Flow engagement, and recently active users.

Flow Analytics Previews

We've added activity graphs to the Flow table. Sort and see which Flows are getting the most traffic at a glance: unique users in the last 7 days plus the last time a user interacted, so you can dive into the high-engagement Flows first.

Engage 2.0: New and Improved Audience Builder

The audience builder is a powerful tool for targeting Flows to specific groups of users based on their behavior, attributes, and more.

With the new audience builder, you can create complex audience segments without writing custom targeting code. Use the visual interface under the Targeting tab of a Flow, with a real-time preview of who matches.

Engage 2.0: Light and Dark Mode

Working late and the dashboard is too bright? Working in the day and it's too dark? We've all been there. The Frigade dashboard now works in both light and dark mode.

Component previews in the dashboard reflect the mode you're in. Thanks to our new SDK theming system, this worked out of the box. If your application supports both modes, you can match Engage components to your theme without styling hacks.

Use the Same Flow IDs in Development and Production

You can now use the same Flow IDs across Dev and Prod. No more maintaining two sets of Flow IDs for any new Flows you launch.

Click the Copy to Production button in Development and a new Flow is created in Production with the same ID. Single-copy operation: Dev changes don't auto-sync to Prod.

Frigade React 2.0 Beta

We've opened up `@frigade/react` 2.0 for public testing. This release captures everything we've learned building our first React SDK over the past year.

• All UI powered by Radix Primitives, accessible out of the box.
• A new and even more flexible design system. Match your own design system; explode any component into its parts.
• Greatly improved performance and bundle size, powered by the Vanilla JS SDK.

We're building 2.0 in public, so feel free to look around, contribute ideas, and test how features integrate with your existing setup. GA in mid-February 2024.

Vanilla JS SDK Update

A few months ago we launched the Vanilla JavaScript SDK for any stack that runs JS (including Node). Since then, we've simplified the API and models based on feedback.

Working with Flow lifecycle is now much simpler, and we've introduced global event handlers for triggering actions as a user progresses through a Flow. The Vanilla JS SDK is becoming the foundation for all our JavaScript-based SDKs.

Merging Guest and User Sessions

A common pattern in onboarding is letting a user complete a Flow before they register an account. Without help, this requires a custom datastore, cookie or local-storage juggling, and hundreds of lines of code to map guest data to the real user.

Engage now lets you map all data and state from an unauthenticated user to their registered account with one line of code. Use `linkExistingGuestSessionToUser` in the Flows hook. Available in `@frigade/react` 1.38.8 and above.

Improved Docs Layouts

We've given the developer docs a layout upgrade. Rather than storing everything on a single page (it was getting out of hand), the docs are now divided into high-level sections to make it much easier to find what you're looking for.

Updated Flow Analytics

After hearing feedback that customers wanted better performance insights directly in the dashboard, we gave Flow analytics a big update:

• New graph showing flow breakdowns for seen, started, and completed states with overall completion rate.
• Performance over different blocks of time.
• Per-step analytics, especially useful for checklists, tours, and multi-step forms.
• Unique stats per Flow version to compare iteration performance.

And for deeper analytics, third-party integrations (PostHog, Amplitude, Mixpanel, Segment) are still available directly in the dashboard.

Targeting Acquired

Targeting is how you control the state and visibility of Flows (and Steps) based on data about the current user. Previously, targeting was code-only: fine for simple queries, awkward for complex ones.

Now you'll see a Targeting tab in the Frigade dashboard with a visual targeting editor. Choose what to query on from dropdowns of all the properties and events you've recorded. No more remembering exact targeting syntax.

Async Validation Handlers in Forms

Engage Forms now support asynchronous validation between steps using the `validationHandler` prop on `<FrigadeForm />`. Block the user from advancing until an async call (database, API, etc.) completes.

Bump `@frigade/react` to 1.35.29 to start using async validation in your forms.

Component Library Updates

The component library got a big update. Components are restyled, layouts and flows are updated, and they're interactive in the Frigade dashboard. View and interact with each component to see how users will experience them before you ship. Bump `@frigade/react` to 1.35.14 or higher.

Multiple Environment Support

All Engage plans now have access to multiple environments. Keep separate instances for development, staging, and production, and switch between them. Especially useful when iterating on Flows, and avoids ID collisions and analytics noise.

Developer Docs Upgrade

Today we're unveiling a major upgrade to the developer docs:

• An AI chatbot to engage with the docs
• A revamped structure and more intuitive organization
• A dedicated components section with copy-paste code snippets
• Clear setup guides for forms, announcements, and more

Content Editor and Component Previews

We love YAML, but we know not everyone does. The new Content Editor lets you update existing Flow content without managing the YAML structure. Switch back and forth between YAML and Content editing freely. Your changes are shared as you type.

Right next to it, the Preview button renders a live preview of your Flow. Useful for quickly verifying content as you edit. Fullscreen toggle in the top right gives larger components room to breathe.

Introducing Frigade's Vanilla JavaScript SDK

Today we're launching the Vanilla JavaScript SDK. Build native onboarding and adoption experiences with Engage across any platform that runs JavaScript: web, backend, even mobile.

The SDK ships a lightweight series of headless APIs for interacting with Engage, so you can build experiences (checklists, tours, in-product guides) that match your application's look and feel using Engage's Flows, Targeting, and Analytics. `npm i @frigade/js` to get started.

Introducing NPS Surveys

The new `<FrigadeNPSSurvey />` component drops NPS surveys into your app and gathers feedback in real time.

• Ad blocker proof: Engage components live in your application bundle, so they don't get blocked by ad blockers.
• Avoid interrupting users: full control over when and where the survey appears.
• Targeting: pick which users are eligible (e.g., ones who've used the product for a certain period or interacted with specific features).

React Multi-Page Forms

Goodbye janky iframed Typeforms. Multi-page forms enable a paginated flow of the form inputs Engage already supports, perfect for gathering large amounts of data without overwhelming users with a single long form.

Production-ready inputs (email, text, numbers, multiple choice), full CSS customization, built-in validation (powered by Zod), and the ability to embed any React component inside an Engage form using its data model.

Dynamic Form Validation

Dynamic form validation for Engage Forms. Build feature-rich, native React forms for onboarding and activation without sending users off-site or embedding iframes.

Use the `validation` property on any field in the `multiInput` form type. Validation is powered by Zod for both checks and error handling.

Dynamic Variables in Flows

Dynamically inject content from your application into your Flows. Useful for setting the user's name in a Flow, or loading localized strings on the fly.

Set custom variables anywhere in your Flow data using `${variableName}` syntax. Pass the variable map to the component via the `customVariables` prop.

HTML and Markup in Flows

When building a Flow, it's often useful to emphasize words, add external links, or embed an image. Engage Flows now support markup and HTML in text content.