Formula 1 got its groove back
In just a few years, F1 has transformed from being a closed world into a global phenomenon. Thanks to the Netflix series Drive to survive, and drivers who have…
A formula for growth in Schibsted Sports Platform
In March 2022, Schibsted's sports platform added a new sport for the first time in many years - Formula 1. Behind the decision was a true product strategy to…
Meet our people: “People hold companies accountable”
Schibsted’s sales organisation in Sweden conducts surveys to help their customers understand their target groups better. The latest is about people’s view on…
A bold change to meet our users needs
Schibsted Nordic Marketplaces is starting a journey to meet the need for more specialised services. At the heart of the change is the ambition to be a force…
A historic disruption in mobility
The car is perhaps the category within Schibsted Marketplaces that is changing the most, and it's happening fast. The Schibsted moblity team takes us through…
Understanding a world on fire
A war in Europe and polarised societies have set the world on fire and shaken democracies. As individuals, we have a whole new security situation to relate to.…
Redefining our digital lives
The metaverse is a term that defines the optimism and hubris of the tech industry today. Will this utopic vision for the future of the internet usher us into…
Technologies pushing our digital lives
Many different technologies and trends are part of what we call the metaverse. Schibsted Futures Lab guides us to a few that are mayor drivers for our expanded…
A separate hub will dare to challenge
As Schibsted Nordic Marketplaces transitions towards the next generation marketplaces, a separate unit will find, nail and scale tomorrow’s winning business…
Not in my backyard
With an energy crisis in Europe, as an effect of the war in Ukraine, the importance of power has never been more evident. But as new sources of energy emerge -…
Meet our People: She builds a universe of football
At Stavanger Aftenblad, the 13 to 14-year-olds have become a loyal target group – thanks to Elin Stueland and Mååål (“Scooore”, in English). For more than a…
8 rules for successful innovation
A separate hub is one important thing. But there are more aspects to consider for large companies with the ambition to be innovative. Sven Størmer Thaulow…
Welcome to the sustainable future
While climate goals seem all the more hard to reach, experts say we need concrete narratives to show us what a sustainable future might look like. We need…
The rise of China as a high-tech superpower
In the early hours of a cool spring morning in Penn Valley, Pennsylvania, Temple University professor Xiaoxing Xi was awoken by someone at his front door.…
Future trends for regulating the digital economy
Today we live in a very different world than we did just a few years ago. Everything has changed: the geopolitical landscape, the energy market and the cost of…
A world divided
In many ways, journalism is at a peak: media reaches more digital readers, viewers, and listeners than ever before, and digital revenues have reached record…
Meet our people: “I care for our contribution to society.”
Grethe joined the company six years ago and has held a number of roles over the years, including Director of People at VG and in News Media. This has given her…
Influencers might need new skills to survive
We have now entered the third era of social media algorithms. This new development has major implications for some of the tech world’s leading players and for…
IN/LAB is using experiments to reach news outsiders
For a long time, the Scandinavian countries have been ahead of the game when it comes to freedom of speech and of the press. But today, large groups in society…
No human left behind
For one year, Sumeet Singh Patpatia has been Head of Diversity, Inclusion and Belonging at Schibsted. After collecting data one thing is clear - there is a lot…
“Algorithms can encourage empathy and connections”
Next year, Routledge will publish Victor Galaz’s book Dark Machines, an essay on the impact of artificial intelligence in a future of climate change. As deputy…
A curious mindset makes us thrive in dark times
Schibsted has a history of thriving during periods of disruption and when times are tough. Andrew Kvålseth, Chief Investment Officer, believes that the secret…
Living in war
When Russia invaded Ukraine, hundreds of thousands fled west - and millions remained to defend themselves and continue their lives. Future Report has collected…
Campanyon makes nature accessible to everyone
The way we travel is changing. During the pandemic the few opportunities left for travel were local and in nature, away from crowds. With tourism now back in…
“These leaders know how to manipulate journalists”
Few journalists have interviewed as many extremists as Norwegian Vegard Tenold Aase, correspondent for New York-based VICE News. He urges colleagues not to…
Are we dreaming big enough
A few years ago, American biochemist and Nobel prize winner Jennifer Doudna was working on her laptop in an airport lounge in New Jersey, when a couple walking…
Our sonic attention is worth fighting for
While companies around the world are engaged in an intensifying battle for users' screen time, the rise of audio might be the next frontier in winning user…
A local news focus brought BT back from the brink
Bergens Tidende’s business had been booming for decades. At its peak, the newspaper reached about 260,000 readers every day, with 100,000 copies in…
Workplace trends: 2023
The world of work has changed dramatically in the last few years. Employees are more vocal about what they need from their employers, and companies must work…
An AI voice makes news accessible to everyone
Why limit the audio presentation of journalism to podcasts? Aftenposten's cloned voice will be able to present all the newspaper's content - and by doing so,…
Do you know what kind of brand you’re building?
As technology enables new user habits and needs, new brand categories evolve. For brand builders, it’s crucial to get one thing right when communicating a…
A strong community that built a strong business
Tori is Fanland's largest and most popular peer-to-peer marketplace. As a beloved brand the company will have an important role in Schibsted, to make…
Tech trends in short 2023
If we look beyond the metaverse - what other tech trends will affect our lives in one, or five years? We gathered some of them, with help from Schibsted News…
Credits 2022
The Future Report team in Stockholm: Andreas Lewandowski, Ann Axelsson, Camilla Buch, Emma-Sofia Olsson and David Stillberg.
Five crucial tips for marketing
Chasing the latest marketing trends might not be the best way to curate growth for small companies. It will mean that you waste time and money. And even if “no…
Sales and marketing trends: 2023
How do you handle marketing in times of crisis and how energy efficient is your business? These are some topics identified by Schibsted’s sales and marketing…
“People don’t want to be obligated to go to the office”
After the pandemic, the hybrid model has been adopted in many offices. But how it affects work and how to apply it is still unclear. American writer and…
Regulation will pave the way for the future of crypto
The crypto winter has made value sink drastically. But Karina Rothoff Brix, from the crypto service Firi, is certain that the crypto phenomenon will be a…
Rough seas are an opportunity
I believe that the most important thing we can do is to recognise the differences between cyclical and structural changes. Think of it as the difference…