Champions league design

Branding and graphics agency DesignStudio has worked with UEFA to rebrand the entire Champions League visual identity, using light as its core design device. Working with the icon of the football association’s existing branding, the “starball”, DesignStudio has adapted its aesthetic to appear as if it’s “crafted from light”, making it luminescent, translucent, and gradated in tone. This device has then been rolled out across all the identity’s details and applications, using a gradient of…

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A look at the new branding UEFA introduced for the 2018-19 season of the Champions League

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Opinions on corporate and brand identity work

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