Li edelkoort

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KNIGHTKRAFT: Trend forecaster Li Edelkoort⁠ spoke earlier this year with @dezeen about her predictions for the return to the Arts and Crafts movement: "I'm craving fantasy – I don't know where it comes from, but it's there" she said. "I'm craving almost childish initiatives and design, I'm craving colour, I'm craving painting, motif and ornamental finishes."⁠ ⁠ ⁠ #knightkraft⁠ #erikaknight⁠ #creativeinspiration⁠ #knitwearinspiration⁠ #culturaldigest #trendforecast #artsandcrafts #liedelkoort

KNIGHTKRAFT: Trend forecaster Li Edelkoort⁠ spoke earlier this year with @dezeen about her predictions for the return to the Arts and Crafts movement: "I'm craving fantasy – I don't know where it comes from, but it's there" she said. "I'm craving almost childish initiatives and design, I'm craving colour, I'm craving painting, motif and ornamental finishes."⁠ ⁠ ⁠ #knightkraft⁠ #erikaknight⁠ #creativeinspiration⁠ #knitwearinspiration⁠ #culturaldigest #trendforecast #artsandcrafts #liedelkoort

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three different colored vases sitting on top of wooden blocks

The Lille Métropole 2020 World Design Capital La Manufacture: A Labour of Love exhibition looks back at the design world’s two-decades-long obsession with material experimentation.

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Lidewij Edelkoort is one of the world’s most renowned trend forecasters. From her creation of innovative trend books and audiovisuals since the 1980s to lifestyle analysis and research conducted for the world’s leading brands today, Lidewij has pioneered trend forecasting as a profession. She announces the concepts, colours and materials which will be in fashion two or more years in advance because as she claims, « there is no creation without advance knowledge, ..."

Lidewij Edelkoort is one of the world’s most famous trend forecasters. As an intuitive thinker who travels the world studying the evolution of socio-cultural trends before sharing this information with her clients in industries as diverse as fashion, textiles, interiors, cars, cosmetics, retail and food. Under her Paris-based company Trend Union, Edelkoort creates trend books two or more years ahead that are tools used by strategists, designers and marketeers at international brands.

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The trend forecasting industry remains a relatively new phenomenon and the now unloveable terms ‘trendsetter’ and ‘trendy’ were not even coined until 1960 and 1962 respectively. Despite its infancy, there is one overlord who leads the guard in astutely packaging prophetic thoughts, and that’s Li Edelkoort. Following Li Edelkoort’s masterclass at NJAL’s multi-sensory pavilion at d3, it’s a timely moment to examine the significance of trend watching with the most influential trend forecaster…

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