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GR4VY

Optimize your
payments

All the tools enterprises and platforms need to adapt, experiment, and optimize their entire payment stack, without code or disruption. From real-time workflows, personalization, smart routing, built-in analytics and fraud prevention, you control every part of your setup.
Why it matters

Optimization pays off

80%
reduction in development time when a no-code platform is used.
10%+
lift in approval rates when smart routing is in place.
~26%
reduction in debit card processing costs with smart payment routing.
61%
of merchants consider two-factor authentication the most effective fraud prevention tool.
Payment optimization

Key benefits

Increase approval rates

Optimize transactions by applying smart routing to recover failed payments and boost revenue.

Uncover what’s working and what’s not

Leverage real-time insights to visualize trends, test and compare routing strategies, catch underperforming providers, and boost approvals.

Protect revenue and customer trust

Integrate fraud detection and authentication tools like 3DS to reduce chargebacks, prevent fraud, and meet compliance requirements.

Personalize the checkout experience

Create automated workflows that show the right payment options to the right customer, every time.
All your card needs met

We have you covered

Some of our features for this product explained in full here
Fraud PreventionInsightsRoutingWorkflows
Less friction. More conversion.

Start optimizing your payments today

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Payment orchestration

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Optimization

FAQ

Yes! Gr4vy’s no-code real-time workflow engine lets you instantly create, test, and launch new payment rules using a simple drag-and-drop interface. You can deploy changes on the fly, without writing a single line of code or involving your dev team.

Absolutely. Gr4vy enables dynamic routing based on cost, geography, issuer, card type, customer metadata, and more. You can configure least-cost routing, multi-PSP failover, and co-badge routing all through a single platform.

Gr4vy Insights offers a built-in analytics suite that gives you full visibility into your entire payment stack. Track performance, spot issues, analyze approval trends, and take action in real-time with customizable dashboards and A/B testing support.

Yes. Gr4vy integrates with leading third-party fraud prevention tools and supports authentication protocols like 3D Secure (3DS). You can plug in your preferred provider and manage your fraud and compliance strategy without disrupting your payment flow.