Alpha sold out. Batch 2 shipping now through December

The Blue Phone

It’s not a phone.
It’s your chief of staff.

Get Blue Phone
Lock screen: “Leave in 34 min” with a Schedule an Uber now button, and the day’s calendar

A different starting point

Why a whole new phone?

Today, every phone is a collection of apps that only interact with you. Random notifications buzz you every minute of the day, and you’re the one that has to manage everything. And you’re forced to tap through so many screens, and essentially do data entry, to get anything done.

Blue is an intelligence layer around your apps that carries these digital burdens for you so that you can free your mind from keeping track of the small stuff, stay in the flow and be more present, and never feel like a second of your life is ever wasted again.

Notifications handled

Every notification, text, and email, already triaged.

Blue reads everything as it comes in, then decides what each thing needs. Routine stuff gets handled, and you get an FYI. Anything that needs your response comes back as a draft in your voice, waiting for your OK. And only the truly urgent stuff interrupts you.

  • Handled, with an FYI
  • Drafted, waiting for your OK
  • One alert per thing, not one per app
The Blue Phone home screen: a ride arriving, a flight checked in, and messages Blue has already answered

Background agents

Hand off the tasks you dread.

Expense reports, comparison shopping, disputing a charge, finding that Best Buy receipt and attaching it to Concur... Ask once. Then, Blue works on it while you get on with your day.

  • Runs multiple tasks in parallel
  • Works across ALL your apps and accounts
  • Asks when needed. Reports back when done
Chat with Blue: a receipt photographed, sent to Kyle, and attached to an expense report

Memory

Perfect Recall, Deep Context.

Because Blue doesn’t forget what’s important, it continually learns and makes inferences on your behalf to help get things done, without needless back-and-forth questions. And every memory is yours to see, edit, or delete.

Blue knows who “Dad” is, which airport you usually fly out of, and what your usual order is. Sensitive content like passwords is encrypted in the Vault; Blue can use it, but can’t see the details.

  • Let Dad know we’ll be there in 5
  • Get me a ride to the airport
  • Order my usual dinner
A Blue chat in which Blue recalls a fence quote from a PDF Kyle emailed and drafts a reply
  4. Blue finds 3 Kyles in memory, but only one that involves a fence quote. Blue checks the email and inspects the attached .pdf file.
  7. Then texts a link to the .pdf for evidence.
  12. Blue subtracts the gate price from the total, then writes a message in your voice, mirroring prior conversations with Kyle.

Voice actions

Just ask for anything.

Ask for anything and include as many steps as you want. Any app, any intent, any level of detail. Unlike a chatbot limited to an app or two, Blue can do anything in your phone

  • Just ask naturally; no need to memorize strict key words
  • Switch between voice and text as needed
Voice request on the Blue Phone: find a slide deck, share it, and ping a teammate on Slack

Smart dictation

Say it messy.
Send it clean.

Blue Dictation is built into the keyboard. “Ums,” stutters, and inline corrections come out as ready-to-send text, in your own style, in thirteen languages.

  • Learns the names it hears you say
  • Can’t recall a word? Just describe it and Blue will figure it out
  • Switch languages mid-sentence
The dictated message, cleaned up: “Thursday at 3 PM works for me. Please update the invite and let everyone know.”
What you actually said

Friday at… no wait, Thursday at, uh, I guess 3pm should work, yeah, that works for me. And uh, if you could uh, please update that invite so everyone knows that… er, that’s all.

Privacy & security

Private. Secure. Flexible.

At Blue, we implement the security and privacy features from the top open-source, hardened Android forks. Blue is probably more secure than your iPhone, and definitely more private.

While we’ve included the most stringent security features, some of them are toggled off by default to give you the smoothest user experience, especially when migrating from an iPhone.

You can always switch them on. Unlike iOS and Android, Blue blocks ad tracking by default, a feature we all love. Read more here.

  • You can see & edit/delete everything Blue knows about you
  • Vault: AES-256-GCM for every secret, with per-account keys sealed in an HSM
  • We will never sell your data
The Vault locked: “Unlock your phone to use this feature” with the fingerprint prompt below

Also in the box

The practical parts.

Your apps

Blue sees the apps you had on your iPhone and installs the exact same ones from the Google Play Store.

Your data

Your memories are yours to read, edit and delete. Sensitive things stay in the Vault, encrypted and sealed in hardware.

Moving from iPhone

Plug your iPhone into your Mac, and Blue reviews the transfer with you: chats, mail, photos, apps.

This is real

See Blue in action!

Getting started

An 8-minute guided tour of Blue Phone beta

Switching from iPhone

A 1-minute walkthrough showing how easy it is to switch from iPhone

Blue vs other personal agents

Any app, no hand-holding

On-screen context

Full phone access

Deep context, long-term memory

Get the Blue Phone

Your next phone, shipping now.

Beta Launch

$1,299 $0if you trade in your iPhone within 30 daysOrder

Public Launch

$100refundable deposit applied to final priceReserve
Est. deliveryNov-Dec ’26Q3 2027
HardwarePixel 10 Pro/XLBlue Phone
SoftwareBlue OSBlue OS
Subscription3 months unlimited use*1 month unlimited use*
SupportText the CEOPremium
Blue can use any app for you in the background
Blue remembers your people, workflows, writing style, etc.
Blue can recall anything you’ve seen/done before
Time-based automations
Instant voice actions
Smart dictation
Secure vault
Unlimited cloud storage
“Hey Blue” hotwordComing soon
Full duplex live modeComing soon
Notification triageComing soon
Faster app control by connecting more APIs/MCPsComing soon
More proactivityComing soon
More on-device modelsComing soon
Blue can screen your calls and make calls for youComing soon
Blue can recall anything you’ve said/heard beforeComing soon
Blue desktopComing soon
Tap-to-pay
Blue-specific hardware features

* Fair use limits apply at our discretion. After unlimited use period, we plan to have subscriptions starting at $20/month (although exact pricing tiers and token limits are still TBD). We may also support a way for you to bring your own API key.

FAQs

Frequently asked questions.

How’s the Blue Phone different from an iPhone or Android?

The Blue Phone beta, available to order now, is a Google Pixel 10 Pro or Pro XL running Blue OS, our heavily modified version of Android, rethought from the ground up to get things done for you. The Blue Phone itself, our own custom hardware running Blue OS, is in development for the Public Launch in 2027. Here are the main ways both are different:

  • Your apps can finally work together. On most phones, every app lives in its own sealed box, unable to see or help the others. Blue works across all of them, so one request can span your email, messages, calendar, and other apps.
  • It does the tasks you dread. Background agents handle the tedious stuff, such as chasing down a receipt, comparing prices, disputing a charge, all while you get on with your day.
  • Filters & summarizes your notifications, reducing noise while making sure you get what’s important. And when appropriate, Blue attaches proactive suggestions to some notifications, and even inside your apps.
  • It remembers what matters. Blue keeps track of the people, places and preferences in your life, so you never have to explain yourself twice.
  • Instant voice actions let you drive the whole phone. Not just a handful of built-in apps, but everything on the phone.
  • Insanely accurate dictation where Blue listens to everything you say, gets the context, removes ums/uhs/ers, knows the difference between what you literally said and what you’re trying to say, and even lets you tell it to change something when you’re done.
  • It's not built around ads. There's no ads business behind Blue, so it isn't designed to pull you back with notifications. It filters them down to what actually matters.
  • Your apps still come with you. Blue runs the Google Play Store, so the apps you rely on are still there.
  • Blue's built on top of an open-source, security-hardened version of Android. Even Google Play runs in a sandbox, with no special access to the rest of your phone unless you grant it.

How’s Blue better than Instinct/Grok/Poke, etc.?
  • Blue has way more context. When you ask a question, Blue knows what’s on your screen, what’s happening in your life, and can use everything on your phone and remember how you used it before.
  • Blue is way more capable. It can use mobile-only apps like Messages, WhatsApp, Phone, Alarms, Camera, etc. Because Blue uses your existing logged in sessions where the phone is authenticated, bot protection never gets in the way.
  • Blue has less friction. Invoke Blue immediately with the power button, the wakeword, or using the on-screen buttons. After setup, Blue has already seen and understands what’s in your photos, message history, and emails, and uses this context to give you what you want as quickly and easily as possible. And not only does Blue always use the actual apps on your phone, it automatically uses 2FA in the background every time it’s needed.

When I get a Blue Phone, what comes over from my iPhone?

After backing up your iPhone, Blue will automatically pull over your contacts, message history, photos, alarms, and other settings. After setup, this data will continuously sync with the Blue cloud, so you can access it all in the Blue app on your laptop, or move to another Blue Phone in the future.

What about all my apps?

As part of the setup process, Blue sees what apps you had on your iPhone and automatically installs the Android version of those apps. In some cases you’ll even already be logged in.

Can I keep my phone number?

Of course! Because recent iPhones and the Blue Phone use an eSIM, you will transfer the number by providing your Blue Phone’s IMEI number to the carrier.

A note on iMessages: Turn off iMessage on your old iPhone by going to Settings > Apps > Messages so you don’t miss text messages from other iPhone users. Note that you can still get iMessages on your Mac or iPad, if you have those devices.

To find the IMEI on your Blue Phone:

  • Settings → About phone → Device details (if there are two, you’ll want to use IMEI 1)

Carrier directions*:

  • AT&T
  • Verizon: Log in to your account on the Verizon Website, navigate to Account → My Devices → Activate or switch device. Choose your line, and submit your Blue Phone’s IMEI number
  • T-Mobile: From the T-Life app on your iPhone, select the Account/Manage tab → Select the line → Transfer SIM. Then enter the Blue Phone’s IMEI number

* For all carriers, it is assumed that you are the account holder or have been granted full access permissions by the account holder.

Can I still use FaceTime?

Apple restricts FaceTime so it can only work on Apple products. If you have a Mac or iPad you can continue using FaceTime on those devices, but you will want to deregister FaceTime on your iPhone first, otherwise FaceTime calls made to you will get trapped in Apple’s network. On your iPhone* go to:

  • Settings → Apps → FaceTime … then toggle off ‘FaceTime’

For video calling, we like these Android apps:

  • Google Meet - Great because it works on iPhones, Android, or in your computer’s browser. We also like how it sends an email to all participants who only have to click on the link to join a video call.
  • WhatsApp - The world’s most popular messaging app has built-in video calling as well as texting and regular calls.
  • Zoom - Great for group video calls, supporting up to 100 people on their free plan.

* If you no longer have the iPhone: use Apple's deregistration page — enter your number and confirm with the code Apple texts you.

How secure is the Blue OS?

Probably more secure than your regular Android and iPhone and definitely more private. We use the most advanced security features from the top open-source, hardened Android forks.

Some security features may be inconvenient, so some are off by default to match your experience on an iPhone or an Android phone, but we left it all there if you want to crank it up to 11. We like our phones secure and we hate the ads tracking that both iOS and Android allow.

How secure is my data?

We take data security very seriously.

  • Passwords are stored separately from your regular data in the encrypted Vault: every secret has its own key, and your account’s key is sealed in a hardware security module. The assistant cannot decrypt the Vault. It can never accidentally share your vault data. You can also use the vault for other private information that you want the assistant to use but not see, like your passport number. It can only ask the vault to use a piece of information on its behalf, and that would require your biometrics to be decrypted.
  • Your regular data is anonymized and encrypted. If you choose to store data on the blue cloud the blue assistant will have access to some of the decrypted data. Some data we chose to gate behind biometrics for additional privacy.
  • By default we do not have access to any of your data and we do not use it to train our models.
  • See the Privacy & Security page for more details.

Is this thing for real, or should I think of it as a demo?

At Blue, we ALL use Blue Phones as our daily drivers! Blue simultaneously allows us to push the envelope of what’s possible on a smartphone, while allowing us to run legacy apps so we don’t lose any functionality. Being able to build the phone we always wanted is pretty awesome, and we hope you’ll like it as much as we do!

Will my Apple Watch work with Blue?

Partly. Your Apple Watch keeps working on its own for things like tap to pay, timers and alarms, even without your iPhone. But Apple only lets it pair with an iPhone, so it won’t show your Blue Phone’s notifications, texts or calls. If you want a watch that works fully with Blue, we recommend the Google Pixel Watch 5.

Do AirPods work with Blue?

Yes! AirPods connect over Bluetooth like any other earbuds, so music, calls and the mic all work.

What about other wearables?

If your Whoop, Oura, RingConn, Hume, or Amazfit Helio work with Android, they’ll work with Blue.

Does MagSafe work?

Yes! The Blue Phone has magnets built in (Qi2), so MagSafe chargers, wallets, mounts and other accessories snap right on.

Does CarPlay/Android Auto work?

Yes! If you liked Apple CarPlay, you’ll like (maybe love) Android Auto through your Blue Phone. Both wired and wireless Android Auto work.

Can I use Blue on more than one device?

You can get to your Blue content in a web browser at heyblue.com, but you can only use one phone at a time with Blue. When we launch our own hardware next year, you’ll be able to migrate your account directly to the new device and pick up exactly where you left off.

How often does Blue OS update?

We usually push out 2-3 updates per week with bug fixes and new features!

Will texting iPhone users still work?

Yes, it pretty much just works. iPhones now support RCS, the modern texting standard, and so does Blue. So when you text someone on an iPhone, you can send full-quality photos and videos, react to messages, and see when they’re typing.

Group chats with iPhone users work too, and they no longer break when someone on Blue or Android joins.

Depending on which iOS version the other person is running, a few things (like some reactions or message effects) may not carry over perfectly, but day to day you’ll hardly notice.

How do I tap to pay on the Blue Phone beta?

Tap to pay with Google Wallet doesn’t work on the Blue Phone beta yet, but there are easy workarounds:

  • Pay with your watch. A Pixel Watch (or another watch with Google Wallet) works great, and so does your Apple Watch, even without your iPhone.
  • Use a MagSafe wallet. Snap one on the back of your Blue Phone and tap your card right from it.

Have another question?

You can text the CEO directly at 630-624-6627 or email him at omar@heyblue.com.

Before you order

Please confirm the following:

By ordering you agree to the Terms of Service and Privacy Policy.

Before you reserve

Please confirm the following:

By reserving you agree to the Terms of Service and Privacy Policy. The $100 deposit is fully refundable.