Google Hong Kong

From Passion to Profession. This is the powerful journey we celebrated at our YouTube 20-Year Anniversary gathering with creators and media. To help more Hong Kong creators make this leap, we’re investing in two local pilot programs: 1️⃣ Foundry Rising: In partnership with Cantopop icon Leo Ku’s channel ChillGOOD TV, we will jointly provide selected emerging artists with mentorship and resources to launch their careers on YouTube, including the production of new songs and music videos. 2️⃣ Brand Deals Cohort Program: In three months, the program has helped over 240 up-and-coming channels learn industry best practices for working with brands and understand content trends. We also heard inspiring insights from homegrown creators—Pomato Studio Limited, Mill MILK, SMILING BORIS, and Tommy Leung (Mingjai)—on their journey. Their stories are a testament to the thriving and passionate local creator ecosystem, which now features over 180 local channels surpassing one million subscribers. What’s more, local channels uploaded over 40% more hours of content last year. We're proud to see this creativity shining on the world stage, as over half of the watch time on local channels now comes from outside of Hong Kong. Here's to the next 20 years of creation and beyond. #YouTubeHK #YouTube20

Happy Mid-Autumn Festival! 🏮 中秋節快樂！ A quick look at #GoogleTrends tells us what's on Hong Kong's mind today! Are you also searching for: 🔍 The best places to enjoy the lanterns (中秋好去處)? 🔍 The details of the Tai Hang Fire Dragon Dance (大坑舞火龍)? 🔍 Information on the free Light Rail rides (輕鐵免費)? Whatever you're searching for, we hope you're having a wonderful time with family, friends, and mooncakes under the bright full moon. 🥮

From Trust to Opportunity. Through YouTube, creators build trusted connections with people while sharing helpful content they're passionate about. Globally, 98% of online users are more likely to trust recommendations of YouTube creators than those on other social sites/apps. This trust helps turn passion into a profession—with the number of local channels earning six-figures (HKD) up over 20% year-over-year—powered by initiatives like the YouTube Partner Program. It also helps businesses connect with audiences authentically, driving brand partnerships. Earlier, we hosted creator channel Mill MILK and Bowtie Life Insurance Company to share with the media how this works in practice — from building content people love to deploying effective marketing strategy on YouTube. For example, Bowtie's strategy of building trust through helpful content led to 2-3 times increase in customer conversion rates for retargeting campaigns. In two decades, YouTube has evolved into a part of daily life, spanning across screens, content and formats. In Hong Kong, YouTube reaches over 98% of the 18-34-year-old online population, with the average person watching over 100 minutes of content daily. YouTube’s future will continue to be a collaborative creation by viewers, creators and partners, and we remain committed to fueling the creator economy and ecosystem. #YouTubeHK #YouTube20

Last week, we explored how AI-powered Search and Ads are unlocking new opportunities for businesses in Hong Kong with local media and our partner Klook. The key takeaway is that AI is making Search more intuitive and powerful for both users and businesses. Here are the core insights we shared: 1️⃣ Search is evolving: With over 5 trillion queries annually, AI is making Search more visual and conversational, allowing users to ask longer, more complex questions and get more comprehensive answers. 2️⃣ Deeper customer understanding: AI helps businesses move beyond keywords to understand the "why" behind a customer's query, allowing brands to be more helpful at the exact moment of discovery and decision. 3️⃣ Unmatched ecosystem value: The combined power of Google and YouTube helps businesses connect with consumers across the entire journey of Searching, Streaming, Scrolling, and Shopping. We were glad to be joined by Kenny Sham of Klook, who shared how they are applying Google AI tools, including Veo, to drive tangible business growth. We are committed to supporting our partners and the wider business community to harness the immense potential of AI. #AdvancingHongKongTogether

Guess which online platform Hong Kong customers are using to stream, search, scroll, and shop? 🤔 It’s YouTube. And winning brands from the 2025 YouTube Works Awards Hong Kong are using it to find, engage, and convert new and young audiences 🏆 . See how they’re doing that and growing profitably: https://goo.gle/40xkYvm Congratulations again to all the winning teams and their agencies for setting the bar. A special applause for McDonald's HSBC MTR Corporation Limited 香港鐵路有限公司 Standard Chartered 👏 #ThinkWithGoogle #HK #ConsumerInsights #ConsumerBehaviour #YTWHK

Helping local innovators go global. That's the journey we're here to accelerate. Look at BLACK BARRELS LIMITED, a graduate of our AI Co-incubation Program with HKSTP - Hong Kong Science and Technology Parks Corporation. In three months, Black Barrels launched their AI-powered app, MOVA, which has surpassed 500,000 downloads worldwide. They scaled on Google Cloud, leveraged the program's network to expand internationally, and built a vibrant community by listening to their users. This is what our program is all about: empowering developers with the tools and support to innovate and grow. We're excited to open applications for our second cohort, supported by Invest Hong Kong. Due to overwhelming interest, we have extended the deadline to July 24, 2025. Ready to build the future with AI? Learn more and apply. 🔗 https://lnkd.in/gk6varUY

We are proud to join the Anti-Scam Consumer Protection Charter 3.0 by Hong Kong's financial regulators alongside the tech and telecom industries. This is part of our ongoing work to combat scams targeting the Hong Kong public. Sophisticated scams are operating across platforms and jurisdictions. Tackling this requires a united front, combining global initiatives like the Global Signal Exchange with vital local collaboration like this Charter. At Google, we have built our multi-layered defense with: 🔎 Robust Advertiser Verification to identify bad actors at the source. 🤖 AI-Powered Protection with Policy Updates that adapt to new scam techniques. Our work against AI-impersonation scam ads cut user reports by 90% last year. 🛡️ Relentless Enforcement of these policies. In 2024, we blocked over 5.1 billion ads and suspended over 39.2 million advertiser accounts for violations. Keeping our community safe is fundamental to our mission in advancing Hong Kong, together. Learn more at safety.google.com.

The next wave of AI innovation isn't just coming to Hong Kong — it's being built right here. Earlier, we celebrated the first graduates of our Rocketing AI Co-incubation Program, run in partnership with HKSTP - Hong Kong Science and Technology Parks Corporation. It was a day to celebrate the power of our startup ecosystem, with lots of meaningful exchanges and insights from everyone involved: 🎓 Our graduates showcased solutions that leverage the Google AI ecosystem for healthcare, finance, media, and more. ✨ Our partners offered their expert perspectives, including Jayne Chan of Invest Hong Kong, Derek Chim and Raymond C. of HKSTP - Hong Kong Science and Technology Parks Corporation. 📈 Crucial advice on scaling AI ventures, with fundraising insights from mentor Hing Cheng of Gobi Partners and founder journeys from alum speakers Queena Qiu and Lok Kan Chan. Now, we're building the next cohort. We're thrilled to welcome Invest Hong Kong as a supporting organization. Applications are now open for startups ready to scale with comprehensive support, from Google Cloud credits and funding to mentorship and more. 🗓️ Application Deadline: July 14, 2025  🔗 Learn More & Apply: https://lnkd.in/gk6varUY Congratulations again to our graduating class, and stay tuned for a deep dive into their story! BLACK BARRELS LIMITED, DAINVI, FinCatch, FundFluent, GOFA AI, Ideal Functions Limited, Kedoom Technologies Co., Ltd

Google's full-stack AI ecosystem in action. Our Cloud Summit this week brought together Hong Kong's businesses, marketers and developers to explore and see AI in action. It was a pleasure to share how we're helping our partners succeed with AI and how we're advancing Hong Kong, together. One example across the industries? 🎥 Filmmaking. We were thrilled to partner with movie icon Louis Koo and his team at One Cool Group as they experiment with Veo and their own AI video generative model. Here's just a glimpse of what's possible.👇 This same power of AI is also redefining how brands connect with customers. At the AI for Marketers track with YouTube Works Award Ceremony, we demonstrated how Google's AI advantage is our brands' and agencies' advantage. Across Search and YouTube, where consumers discover and make decisions, our AI tools are helping businesses connect with their audiences with unprecedented relevance and speed. 📈 The key takeaway is clear: whether you're creating world-class entertainment or building a world-class brand, Google's full-stack AI ecosystem is here to help you succeed. A huge thank you to all our partners who joined us. We're excited to continue partnering with you to build the future of the city's digital landscape. 🙌

#GoogleIO 2025 just unveiled a new wave of AI innovation, moving research to reality faster than ever! 💡 Here are three key highlights that are particularly exciting for our business and tech communities. Swipe through to explore what's new! 👇 Check out all the innovations we shared at I/O: https://goo.gle/4mpHmQz