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Crazy genius aesthetic

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I chose Apple's Think Different ad because of how it sort of nailed it's target audience of those people that were creative and doing something other than the "norm." Apple tried to convey that they weren't just a computer company, but something more, like the iconic figures that they used for their ads. They all shared that same common idea of pushing out something more than what everyone else was doing. Apple Advertising, Think Different, Light Up Sneakers, Steve Jobs, Advertising Campaign, Ad Campaign, Print Ads, Art Director, Web Design
Apple Advertising
Think Different
Light Up Sneakers
Steve Jobs
Advertising Campaign
Ad Campaign
Print Ads
Art Director
Web Design

Apple Advertising

I chose Apple's Think Different ad because of how it sort of nailed it's target audience of those people that were creative and doing something other than the "norm." Apple tried to convey that they weren't just a computer company, but something more, like the iconic figures that they used for their ads. They all shared that same common idea of pushing out something more than what everyone else was doing.

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