Gen z music

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To celebrate the launch of their new special-edition Wayfarer Colorblock Collection, Ray-Ban hosted a rooftop concert series in Brooklyn to reach their Gen Z audience. Click to read all the details and take a look inside. Gen Z Music, Rooftop Event, Rooftop Concert, Rooftop Venue, Marketing Activations, Brand Activations, Nyc Rooftop, Boiler Room, Experiential Marketing

To celebrate the launch of its latest collection, the luxury sunglasses brand went where its Gen Z consumers were—a rooftop in Brooklyn. Ray-Ban decided to partner with Brooklyn indie music venue Elsewhere to host a rooftop concert series that spanned over three weekends to celebrated the launch of the brand’s special-edition Wayfarer Colorblock Collection. Click to see more from Ray-Ban's rooftop event.

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