Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
Learn MoreJoining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
With Other Business Professionals
At IAB Canada Professional Development Seminars
With Members-Only Pricing for Courses, Events and Free Job Postings
Join us to educate agency planners and strategy leads on endemic accounts, accelerating their understanding of how to plan and buy retail media with Walmart Connect. The session will provide practical guidance, best practices, and examples to help them effectively activate Walmart Connect solutions and drive measurable growth with their clients.
Nov 4, 2025, 11:00 am – 12:00 pm
In today’s data-driven landscape, collaboration is no longer optional—it’s essential. Join Evan Wood, Chief Strategy & Transformation Officer, Environics Analytics in conversation with Sonia Carreno, President, IAB Canada for this 30-minute webinar that explores why Canadian organizations – advertisers, retailers, media platforms, agencies – must embrace data collaboration to unlock the full potential of not […]
Nov 12, 2025, 1:00 pm – 2:00 pm
In a world where automation, data, and algorithms dominate the conversation, the most powerful differentiator in media sales is still human connection. That’s why we’re thrilled to partner with Dale Carnegie for an intimate and unplugged seminar designed specifically for today’s Canadian media landscape. Join us for a three-hour interactive skills lab where we’ll explore how to: Navigate client […]
Nov 18, 2025, 3:30 pm – 6:30 pm
The IAB Canada team made it out to Vancouver to host a special morning edition of our Data Night. The morning brought together marketers, publishers, and tech leaders for lively discussions on the evolving video landscape, the meaning of “premium,” and how data is shaping smarter cross-platform strategies.
Full ArticleEvery ad impression is a data-driven decision made in milliseconds within a fast-paced programmatic ecosystem. Demystifying Signals unpacks the foundational elements that make those decisions possible: the signals flowing through the bid stream.
Full ArticleThe traditional customer journey—a predictable, linear path from awareness to purchase—is a relic. Today’s Canadian consumer engages in a complex, multi-faceted journey that involves searching, streaming, scrolling, and shopping across countless touchpoints, often simultaneously. In fact, every day, consumers interact with around 130 mobile touchpoints.
Full Article