Freelance Programmer for your Digital Projects

Specialist in web applications with focus on quality and functionality.

Get in Touch
Services

Where I can support you concretely

No buzzwords. Clear starting points, clear direction, and a stack that stays maintainable over time.

Web applications with Laravel

Custom applications instead of compromise tools.

Clean Laravel architecture with focus on stability, maintainability, and clear processes.

See Laravel section

Admin interfaces with Filament

Your workflows in one system.

Dashboards, forms, and role models so your team can work efficiently.

See Filament section

Shopware & e-commerce

Shop processes that sell and reduce friction.

From Shopware setup to custom extensions and process integration.

See Shopware section

AI features & automation

Less routine, more impact.

Practical AI functions integrated directly into your existing workflows.

See AI services

SEO, funnels & conversion

Get more from existing traffic.

Landing pages, funnel logic, and tracking that turn clicks into measurable inquiries.

See marketing section

Delivery speed with quality

Fast iterations without cutting corners.

Short feedback loops, clear priorities, and testable outcomes.

See process section

Not sure where to start?

Briefly describe your current situation. I will tell you which entry point gives the biggest leverage.

Find my best entry point

Web Development & Programming from Oldenburg

Websites, apps and bespoke software — straight from Oldenburg. Locally rooted, technically up to date, and focused on creating sustainable value for your business.

Website made in Oldenburg

Modern, high‑performance websites with Laravel, Livewire & Tailwind — optimized for speed, accessibility and SEO. Ideal for companies from Oldenburg and the Weser‑Ems region.

Process Optimization

Custom software and integration development: automations, APIs, databases, and admin panels with Filament — precisely tailored to your processes.

Proximity builds trust

From idea to go‑live: planning, UX, development, testing and operations — reliable, approachable, and with personal contact on site in Oldenburg.

Local roots. Real value.

Oldenburg is more than a place — it’s home. Between Schlossgarten, harbor and Kramermarkt we craft software that feels like the perfect plate of kale with sausage: down‑to‑earth, strong, and just right for the cold season. That’s how we build digital solutions that fit your business and the region.

  • Fast load times and optimal Core Web Vitals
  • Search engine optimization for keywords like “Webentwicklung Oldenburg” and “Programmierung Oldenburg”
  • GDPR‑compliant implementation and clean tracking
  • Sustainable code that remains easy to extend

About Me

I am a freelance developer from Oldenburg, helping companies move their digital projects forward with clear communication and reliable delivery.

Many clients contact me when a project is stuck. That is where I usually start: I work through existing structures, remove blockers, and get momentum back into the project.

A good example is the reservation and booking system for Spieleparadies OKIDOKI. Their administration now saves several hours every day, and that time can be used for new initiatives.

Clients value the personal collaboration: you work directly with me, I think proactively, and I usually reply within a few hours. That keeps communication close, fast, and honest.

What you gain from working with me

  • Direct contact without hand-offs
  • Response usually within a few hours
  • Proactive thinking, not blind implementation
  • Faster progress in legacy projects
Foto von Igor Clauss

Projects

Ein Auszug aus Projekten, die ich in den letzten Jahren umgesetzt habe. Von kleinen Websites bis zu individuellen Buchungs-, Admin- und Shop-Lösungen.

Laufende Projektvorschau mit vielen Referenzen
Screenshot of nova Documentation System

nova Documentation System

Laravel Filament Livewire Tailwind CSS

nova is a documentation system developed for the requirements of psychiatric day care centers.

View Project
Screenshot of proficleanshop.de

proficleanshop.de

Laravel Livewire Tailwind CSS Alpine.js Gemini AI

Custom Laravel shop with payment integrations and personalized product and shipping algorithms.

View Project
Screenshot of textilreinigung-kueppersteg.de

textilreinigung-kueppersteg.de

Laravel MySQL Filament Livewire Alpine.js

Modern website for a textile cleaning business in Leverkusen with service overviews, curtain service, and an easy contact flow.

View Project
Screenshot of dein-polster.com

dein-polster.com

CodeIgniter jQuery

Online shop for premium foam and custom-made upholstery.

View Project
Screenshot of bookafamilybed.com

bookafamilybed.com

In cooperation with the amazing Luise Wilhelm. vonluise.de
Laravel Filament Livewire Tailwind CSS

Laravel-based application for international family accommodations in 10 languages.

View Project
Screenshot of Sahura Occupational Therapy Practice

Sahura Occupational Therapy Practice

Laravel Filament Livewire Tailwind CSS Slack Integration

Bilingual practice website with contact and applicant forms, dark mode switch, and Slack integration.

View Project
Screenshot of Support Your Locals

Support Your Locals

Laravel Filament Tailwind CSS Livewire

Web application to support local groups with an individual dashboard for managing groups and posts.

View Project
Screenshot of Old Mill - Restaurant & Event Location

Old Mill - Restaurant & Event Location

Wordpress Elementor

Modern website for a restaurant and event location in Leverkusen with a custom reservation system.

Screenshot of Family Support Natalie Clauss

Family Support Natalie Clauss

Laravel Filament Tailwind CSS Livewire Javascript Alpine.js AI

Website with subdomains for core topics, learning platform, e-shop for online courses, podcast, blog, and Filament dashboard for managing all of it.

View Project
Screenshot of OKI DOKI - Langenfeld

OKI DOKI - Langenfeld

In cooperation with the wonderfull Maria Akritidou. Prilo Design
Laravel Filament Livewire Tailwind CSS Alpine.js AWS Lambda Functions

The gaming paradise website features a custom booking system alongside a Filament dashboard.

View Project
Screenshot of Eul Tools

Eul Tools

Laravel Filament Tailwind CSS Livewire

Multilingual website for a medium-sized tool manufacturer from Cloppenburg.

View Project
Screenshot of wuffwuffdesign.de

wuffwuffdesign.de

Shopware 6

WuffWuffDesign.de is a Shopware 6 online shop for dog accessories and pet supplies.

View Project
Screenshot of BEAM Electrical Engineering

BEAM Electrical Engineering

Laravel Tailwind CSS Livewire

A website for a craft business from Bösel with an application and contact form.

View Project
Screenshot of helios Vehicle Management

helios Vehicle Management

Laravel Filament

Web application for managing vehicle fleets, maintenance management and reporting.

Screenshot of Dr. Butze Product Catalog

Dr. Butze Product Catalog

Laravel Filament Tailwind CSS Livewire Javascript

Customer product catalog for a cleaning supplies distributor. With Filament dashboard for managing products, categories, and customer orders.

View Project
Screenshot of Andreas Bornholt

Andreas Bornholt

Laravel Javascript

A small website with appointment interface and contact form.

View Project
Screenshot of Real Estate Office Budde and Kok

Real Estate Office Budde and Kok

Laravel Tailwind CSS

The real estate office offers its customers their own loan calculator on the website.

View Project
Screenshot of Klaus Kattenberg

Klaus Kattenberg

PHP CSS JavaScript

Website for a self-employed solo artist and musician from Langenselbold.

View Project
Screenshot of Association of Psychiatric Day Care Centers in Lower Saxony

Association of Psychiatric Day Care Centers in Lower Saxony

Laravel Filament Tailwind CSS Livewire

Association website with Filament dashboard for managing members, events, and user roles.

View Project
Screenshot of Name Tag Ordering System

Name Tag Ordering System

Laravel Tailwind CSS Livewire

This simple dashboard allows a garden center chain to order name tags for their employees.

View Project
Screenshot of Charisma Events

Charisma Events

In cooperation with the wonderfull Maria Akritidou. Prilo Design
Laravel Tailwind CSS

The event agency shines with a modern design and a custom reservation system for locations.

View Project
Screenshot of Hypnosis Nicole Flerlage

Hypnosis Nicole Flerlage

Laravel Tailwind CSS Livewire

Small website with contact form for a hypnosis practice in Cloppenburg.

Screenshot of Bornholt Practice

Bornholt Practice

Laravel Javascript

A small website for a coaching practice with a contact form.

View Project
Screenshot of Beuth IT Service

Beuth IT Service

HTML PHP Javascript Tailwind CSS

Simple website for a small IT company from Erkheim.

Screenshot of Vacation with Family Bed

Vacation with Family Bed

Laravel Tailwind CSS Vue.js

German database for family accommodations with family beds featuring a custom search algorithm.

View Project
Screenshot of Fine Cleaning Service

Fine Cleaning Service

Laravel Tailwind CSS Livewire

Modern website for a cleaning company from Essen with a custom contact form.

Screenshot of Hausmeister Vermittlung

Hausmeister Vermittlung

Laravel Filament Livewire Stripe SEPA Payments Tailwind CSS

Platform for connecting property owners with reliable janitor services. Features inquiries, profiles, and easy contact.

How big is your project?

Get your personal project assessment in 2 minutes – free and no strings attached.

What are your goals? What features do you need? The more details, the more accurate I can draft your quote.

What happens next?

  1. 1 I personally review your request
  2. 2 You receive your individual quote by email
  3. 3 We discuss the details and get started
New: Agentic AI

AI Agents: Co-workers that never sleep

Custom-built digital assistants that plan on their own, use real tools and work towards a goal until it is done — integrated into your existing systems.

What is an AI agent, really?

A classic chatbot answers questions. An agent goes one decisive step further: it receives a goal, plans the necessary steps itself, accesses tools like your database, your inbox or external APIs, and works the goal through to completion. Picture a co-worker available 24/7 who never gets sick and takes care of exactly the tasks you used to do yourself, over and over.

How is an agent different from a chatbot?

  • Plans its own steps towards a goal instead of just answering questions.
  • Uses tools: connects to databases, APIs, email or your internal applications.
  • Acts purposefully, documents its decisions and only hands over to a human when it is actually necessary.

What you can use an agent for today

Four real-world examples — each saves hours every week.

Customer support that never clocks out

A support agent answers requests around the clock, looks up order history on its own, generates return labels and only escalates what truly needs a human. In typical setups the agent handles 60–80 % of standard tickets, while the rest reaches your team neatly sorted and prepared.

Email triage & auto-reply

Every morning the agent reads your inbox, sorts by urgency, replies to standard requests right from your templates, and turns complex topics into prepared tasks in your tool – including a ready summary. Instead of 80 unread emails you find a curated list of what really needs your attention.

Document processing while you sleep

Invoices, contracts and delivery notes arrive as PDFs – the agent reads them, checks for completeness and writes the data into your database or accounting system in a structured way. Manual entry disappears, error rates drop and every transaction stays fully auditable.

Research & reporting agent

You give the agent a goal like "find every weekly mention of our brand in industry media" or "compare our product prices with the three biggest competitors". The agent searches the sources on its own, summarises the results and emails you the finished report on Monday morning.

How I build your agent

From concept to production-ready agent in four steps.

  1. Define the goal & the tools

    Together we clarify what the agent should achieve and which systems it needs to access — email, database, CRM, webhooks or your own API. Clear goals make later success measurable.

  2. Connect your data securely

    GDPR-compliant with explicit permissions: your agent only sees what it should see and logs every action. That keeps you in a position to give answers at any time — to customers, regulators and your own compliance team.

  3. On your server — or in the cloud of your choice

    On request fully self-hosted with local models via Ollama, or with the provider you trust (OpenAI, Anthropic, Mistral). Sensitive data only leaves your house when you actively choose it to.

  4. Go live & learn

    We start small with one well-scoped use case, observe the agent's decisions together and tune until it reliably picks the right actions. Iterative instead of big bang — that saves time and risk.

Under the hood I build on the Laravel AI SDK and established model providers like OpenAI, Anthropic and locally via Ollama — so your agent is stable from day one and slots cleanly into existing Laravel projects.

My Process

From first conversation to launch — transparent and predictable

Fixed price instead of hourly billing. Weekly demos instead of a black box. Direct line instead of a hotline.

  1. Inquiry

    You describe your project in the quote form — as detailed or as rough as you can at this point. I get back to you with initial questions or directly with a proposal.

  2. Briefing

    We talk on the phone or meet online. I listen, ask the right questions and understand where you want to go and where the shoe pinches. No sales pitch — a real conversation.

  3. Fixed-price quote

    You get a clear quote with detailed scope, fixed price and realistic timeline. No hour-package games, no surprises on the invoice.

  4. Development with weekly demos

    I build your project in manageable stages. Every week you see the current state in a short demo. Your feedback flows directly into the next iteration.

  5. Launch & 4 weeks of hypercare

    We go live together. After that I stay your direct contact for four weeks — small adjustments, bugfixes and questions are included during this time.

What you can rely on

Fixed price instead of hourly billing

You know what it costs before the project starts. No nasty surprises at the end of the month.

Weekly demos instead of a black box

You see what I am working on every week and can request course corrections in time.

Direct line instead of a hotline

You talk to the person who builds it. No tickets, no escalation paths, no waiting times.

Ready for your first step?

Describe your project in the quote form — the rest works exactly as described above.

Speed & Focus

Getting Things Done: Tangibly faster from idea to impact

You want results – clear, measurable, reliable. I optimize every step of the workflow, use modern tools, and deliver iteratively. This way, we move from idea to production-ready solution without wasting time – and without compromising on quality or security.

48h
First demo
-30%
Time-to-Ship
100%
Transparency

Iterations in days, not months

Small, tangible steps – you test early, we improve continuously and ship faster.

Automation where it matters

CI/CD, code generators, reusable components – more output, less friction.

Quality doesn’t fall by the wayside

Tests, static analysis, and code reviews ensure stability, even when moving fast.

It allways seems impossible until it's donw - quote

From kickoff to production

  1. Kickoff & prioritization (Day 0–1)

    Sharpen goals, define success criteria, create roadmap on the Kanban board.

  2. Implementation & demo (Day 2–3)

    Rapid prototype with real data – immediately testable, immediate feedback.

  3. Polish & automation (Day 4–6)

    Tests, monitoring, automation – so it’s not only fast, but sustainable.

  4. Go-live & learn (Week 1)

    Rollout, observe metrics, feed learnings into the next iteration.

What you get

  • Reliable, fast implementation
  • Early demos & a clear roadmap
  • Transparent communication & prioritization
  • Quality assurance via tests & reviews

How we keep up the pace

  • Focus: only what matters first (80/20)
  • Reuse instead of reinventing
  • Automated deployments & checks
  • Clear, short communication paths
Laravel

Why I choose Laravel for many projects

Not because it is trendy, but because it is reliable in day-to-day work: clear structure, solid security, and strong maintainability.

When Laravel is especially useful for you

When you need more than a simple website

As soon as logic, user roles, processes, or integrations are needed, Laravel shines.

When your system should grow later

New features can be added cleanly without tearing up the existing system each time.

When you do not want tool lock-in

You get your own structured application instead of a rigid builder setup.

Clean structure

Code stays understandable. That saves time when extending or fixing.

Security from the start

Important protection mechanisms are built in and do not need to be patched in later.

Easy to test

Features can be tested reliably. That lowers risk when changing things.

Maintainable long-term

Regular updates, active community, and clear standards keep the project future-ready.

To be honest

  • Laravel is strongest when a project has real substance.
  • For very small websites, it is often too much.
  • I always recommend what actually fits your case — not Laravel by default.

Let us check if Laravel fits your project

Share your idea briefly and I will give you a straight recommendation.

Get quick project check
Reactive Experiences

Websites that respond instantly — and keep your users engaged

Live search, dynamic forms, real-time validation. Your customers click, your site responds. No reload, no waiting, no friction.

Try it yourself

Type a keyword — the list filters live, without the page reloading. The same instant feedback your users will get.

livewire-demo.local Ready Filtering live...
10 matches wire:model.live
  • Online booking system

    Appointments, rooms, availabilities — customers book directly, you keep the overview.

  • Multilingual online shop

    Shopware or Laravel — international reach with localized copy and pricing.

  • Member area with login

    Protected access to content, downloads or customer data — properly authorized.

  • Live dashboard for business numbers

    Revenue, orders, utilization — at a glance and in real time.

  • Invoice management & PDF export

    Create, send and archive invoices. Compliant, with reminders.

  • CRM for customer relationships

    Leads, contacts, notes, tasks — the status of every customer at a glance.

  • Calendar with availabilities

    Staff, rooms, equipment — make visible who is when and where.

  • Smart inquiry form

    Fields appear depending on the answer. Higher completion rate, fewer follow-ups.

  • Filament admin area

    The control center for your business — manage content, orders, export data.

  • Automated email workflows

    Confirmations, reminders, follow-ups — running automatically in the background.

This search runs server-side. No JavaScript framework, just Laravel + Livewire.

What your customers get out of it

  • Instant feedback

    Click, type, select — the page responds without noticeable delay.

  • Fewer drop-offs

    Forms that adapt keep users in flow instead of frustrating them.

  • Mobile-friendly

    Low data load and quick updates, even on slow connections.

  • Trust through transparency

    Live status, availabilities, confirmations — your customers always know where they stand.

Where Livewire makes the difference

Four concrete areas where reactive UI improves your conversion.

Live search & filters

Customers type — matching results appear instantly. No "Search" button, no reload, no patience required.

Dynamic forms

Fields appear only when relevant. Private or business? Shipping or pickup? The form adapts — higher completion rate.

Real-time validation

"Email already taken", "Invalid postal code" — errors are clarified before submission. Less frustration, fewer support requests.

Live dashboards

Orders, bookings, stock — numbers update while you watch. Trust through transparency.

Why this also makes business sense

One codebase, one stack

Backend and frontend in one language. Shipped faster, easier to maintain — saving time and money on every iteration.

Tightly integrated with Laravel

No duplicated logic, no sync issues between API and UI. What is true in the backend is true in the interface.

No huge JS bundle

No megabytes of JavaScript every visitor has to load first. Faster on mobile, better SEO, less friction on older devices.

Motion Design

Motion that makes a difference.

Animation is not a show effect. It guides the eye, explains state, invites people to stay — when it sits right.

Move the mouse, scroll, watch. This entire section is the demo.

01 / Magnetic Hover Live
Hover me

Magnetic Hover

Buttons react to the cursor before they are clicked — it feels like the interface is alive.

02 / Scroll Reveal Live
Before In focus

Scroll Reveal

Content builds up in layers as you scroll. Directs attention instead of overwhelming it.

03 / Counter Live
×

more engagement

Animated Counter

Numbers that build up stick. Attention lands exactly where it should.

04 / Floating Live
Ambient motion

Floating Shapes

Subtle motion in the background. Atmosphere without distraction.

fluid subtle functional precise purposeful accessible performant alive restrained intentional fluid subtle functional precise purposeful accessible performant alive restrained intentional

Performant. Accessible. Respects prefers-reduced-motion.

Want more motion on your site?

Let us figure out together where animation helps your site — and where it just gets in the way.

Shopware 6

Your online shop deserves more than an off-the-shelf tool

If you want to grow, run B2B alongside B2C or need to build trust in Germany or the EU — Shopware is built for exactly that.

What many platforms cannot do — and Shopware ships with out of the box:

Scales with you

Elsewhere:

Platform switch as you grow — with all the data chaos and risk.

With Shopware:

From a small shop to seven-figure revenue — same stack, no migration.

B2B out of the box

Elsewhere:

B2B logic only via expensive plugins or a second platform.

With Shopware:

Tiered pricing, list prices, B2B login and individual assortments — built in from day one.

EU data protection without workarounds

Elsewhere:

US cloud, questionable data transfers, constant GDPR workarounds.

With Shopware:

Made in Germany, EU hosting standard, GDPR without tricks.

Marketing without developers

Elsewhere:

Every campaign, every promotion needs a developer sprint.

With Shopware:

Rule Builder in the backend — marketing builds promos, discounts and shipping rules themselves.

What you can rely on

100k+
active shops worldwide
Made in
Schöppingen, Germany
Open
source foundation
API-first
headless-ready

How I help you with Shopware

Whether you are starting, migrating or extending — I dig deep into your domain.

New shop from scratch

Concept, setup, theme, payment integrations, launch and training. You start on a foundation that carries you — instead of limiting you.

Migration to Shopware

From Shopify, Magento or WooCommerce. Including product, customer and order data, cleanly structured. With rollout plan and fallback.

Extensions & plugin development

Custom features for existing Shopware shops: ERP integration, configurators, marketplace sync or your own backend modules.

Let's talk about your shop.

Briefly describe where you stand in the quote form — I get back to you with concrete next steps.

AI Integration

AI does the routine. You do the strategy.

Picture this: the machine reads your inbox, drafts product copy, describes images, sorts inquiries — and you do what only you can do.

Sound familiar?

Tick what annoys you. The more checks, the bigger the AI payoff.

of 6 ticked

What you can hand off (to your team and yourself)

Six concrete AI features I can bolt onto your existing app — or use to build you a new one.

Smart search

Semantic search that copes with fuzzy or imprecise wording.

Example

Customer types "shoe without laces" — finds slip-ons, loafers, velcro models.

Saves: up to 20% less bounce

Auto-copy

Product descriptions, blog posts, newsletters from bullets — in your brand tone.

Example

50 product descriptions generated in 20 minutes instead of 20 hours.

Saves: ~20 hrs per batch

Email triage

Incoming mail is classified, prioritized and pre-drafted.

Example

100 emails a day: 60% with reply suggestion, 30% cleanly categorized.

Saves: 2–3 hrs per day

Image auto-tagging

Images are described, tagged and given alt-texts automatically.

Example

10,000 product photos go SEO-ready and accessible overnight.

Saves: 3–5 min per image

Document extraction

PDFs, invoices and forms become structured data.

Example

Incoming invoices flow straight into your system — no one has to retype them.

Saves: 1–2 hrs per day

Translation with tone

Texts in multiple languages, with a consistent brand voice instead of dictionary sound.

Example

Your shop in 5 languages — without 5 translation agencies.

Saves: up to 50% on localization

Which routine should we get rid of?

Write 2–3 sentences about what bugs you most — I will figure out an approach.

SEO

Get found by the people you actually want.

No "guaranteed #1" promises. Just solid craft, honest numbers and a realistic take on what is actually achievable for your business.

Live
google.com/search?q=web+developer+oldenburg+laravel
web developer oldenburg laravel
Alle Bilder Maps News Videos
About 12,400 results (0.38 sec)
https://igorclauss.de › web-development

Web Development Oldenburg | Igor Clauss – Laravel & Shopware

Custom web apps, Shopware shops and AI integration out of Oldenburg. Over 10 years of experience with Laravel and PHP …

4,9 · 47 reviews
Portfolio About Quote Contact
example.com › ...
Title tag

The clickable blue link. We word it so your audience clicks.

Meta description

The two lines underneath. They sell — before anyone even visits.

Schema markup

Brings stars, ratings and sitelinks into the result. More real estate, more clicks.

What an optimized search result actually looks like — annotations point to what we build.

Four pillars that work together

SEO is not one trick — it is craft in several places at the same time.

Technical SEO

Fast, cleanly structured, well indexable.

Core Web Vitals in the green, Schema.org in place, sitemap and robots.txt correct — Google rewards it noticeably.

Content & keywords

What does your audience actually type — and how do you meet them there?

Not "web developer" — but "web developer Oldenburg Laravel". We find the terms that match the people you want to reach.

Local SEO

Show up for searches from your area.

You appear in Google Maps and the local pack when someone searches "X near me" — with reviews, hours and directions.

Analytics & reporting

See what is actually working — not just totals.

Search Console + GA4, prepared monthly in plain language. With concrete recommendations on what to tackle next.

Included — no asterisks

  • Initial SEO audit (technical + content)
  • Keyword research focused on your audience
  • Concrete implementation recommendations or direct execution
  • Monthly reporting in plain language

How I work

Data-driven

Decisions out of data — not gut feeling.

No black hat

No link farms, no tricks that turn into a penalty three months later.

GDPR-compliant

Tracking that holds up under audit.

Transparent

Reports you actually understand — no marketing jargon.

Where do you stand right now?

A first SEO audit shows where you are today and what is realistically achievable — no strings attached.

Conversion

Clicks become customers. When the page plays along.

Stop pouring ad budget into the sand. Landing pages, funnels and tracking that actually bring inquiries — not just clicks.

What a realistic funnel looks like

Every stage is measurable and improvable. Numbers are illustrative — your real ones show up in the reporting.

Ad clicked
1,000
100%
80% continue to the next stage
Landing page visited
800
80%
30% continue to the next stage
Form started
240
24%
35% continue to the next stage
Inquiry submitted
85
8.5%
38% continue to the next stage
Meeting booked
32
3.2%

Every stage is a lever: better ad, clearer landing page, easier form, faster reply. We measure what works — and pull on it.

Three tools, one goal

Not everything at once — placed where the biggest lever is.

Landing pages

One page, one goal.

Reduced navigation, clear CTA, above-the-fold matches the ad. No wandering.

Multi-step funnels

Step by step to a yes.

Quote calculators, booking systems, lead magnets with email sequences. Multi-step, but light.

Tracking & A/B tests

Data, not gut feeling.

GA4 + Search Console + conversion tracking — GDPR-compliant. Test hypotheses instead of guessing.

Picture this

Three setups I build for clients regularly.

1

Ad click with follow-through

Ad promises X — the landing page delivers exactly X. One form, one conversion. Just like the quote calculator on this site.

2

Direct booking

Customer wants a first call and books a slot themselves. Calendar, confirmation, reminder — all automatic. No more phone tag.

3

Lead magnet → email sequence

A PDF, checklist or tool in exchange for an email address. An automated 5-mail series builds trust — and qualifies quietly.

How I approach conversion work

Own funnels

Instead of click-funnel platforms with lock-in. You own yours — including the data.

GDPR-compliant tracking

GA4 + Consent Mode v2. Clean, audit-proof, honest. No "tracking through the back door".

Data, not gut feel

A/B tests, real conversion rates — hypotheses become answers.

Iterative, not big-bang

Measure live, ship small changes, get quick wins. No months-long relaunch.

Which click should work for you?

Sketch me your ad or your goal in 2–3 sentences — I will think up a matching funnel.

Admin panel

Your business in one interface. Not five tabs.

No more Excel hell, CRM hopping or "who changed that?" mysteries. One screen, all the info — tailored to the way you actually work.

admin.deine-domain.de/dashboard
Search…
Revenue (month)
€24,380
+12%
Outstanding
€8,720
−3
New inquiries
14
+5
Active customers
127
+8
Revenue per month
Last 6 months
Dec
Jan
Feb
Mar
Apr
May
Recent invoices
All Open Paid
No. Customer Amount Status
IN-2026-0142 Müller GmbH €3,480 Paid
IN-2026-0141 Schmidt KG €1,290 Open
IN-2026-0140 Krause Bakery €780 Open
IN-2026-0139 TechShop GmbH €4,950 Paid
KPIs at a glance

The numbers YOU care about — not generic CRM defaults.

Your own modules

Customers, projects, invoices, reports — built around your processes.

Roles & permissions

Accounting sees invoices, sales sees customers only — fine-grained.

What you actually do with it

Six common building blocks — combined into your system.

Customer management

All customers, contracts and contacts linked — no double entry.

Projects & jobs

Status at a glance, assignees clear, deadlines in plain sight.

Invoicing & dunning

Create, send and chase — automated, in your brand.

Reports & dashboards

Revenue, capacity, outstanding — numbers you actually use.

Roles & permissions

Granular access per role, team or individual user.

APIs & integrations

DATEV, Shopware, Zapier, your own apps — connected, not isolated.

How it looked before

Before

12 tabs open: CRM, Excel, mail, accounting, cloud drive …

Now

One screen. Everything at a glance.

Before

Onboarding a new team member: four weeks.

Now

Familiar UI, clear workflows — productive on day one.

Before

"Who changed that?" — nobody knows.

Now

Audit log shows who, what, when. Fully traceable.

Why this works, not off-the-shelf

Tailored to you

No 80% standard — your fields, your workflows.

Open source

Filament & Laravel — no vendor lock-in.

Grows with you

We add modules as you need them.

Your brand

Your logo, your colours, your language.

Which tool gets to go first?

Tell me in 2–3 sentences what you wrestle with today — I will sketch how that could look as one tool.

Contact

Contact

Tell me briefly what you need. I will reply personally.

You write directly to me.

No hotline, no ticket system, no hand-offs.

Email

kontakt@igorclauss.de

2-3 sentences are enough: goal, pain point, preferred timeline.

Short and concrete works best

  • What is this about?
  • What is urgent?
  • By when do you need a solution?

Write to me now

The form is the fastest way to get a clear response.