Archetypes art

Jungian archetypes are core ideas of human behavior and experience proposed by the Swiss psychiatrist Carl Jung. These archetypes represent universal themes and images that derive from the collective unconscious. Jung believed these archetypes appear across various cultures and influence human behavior and experiences. These archetypes appear in art, literature, dreams, and religions, symbolizing basic human motivations, values, and personalities. Read on to learn more!

All the people we see in our dreams can be connected to certain character archetypes. The term “archetype” means an original pattern in ancient Greek. The idea itself can be traced back to Plato. According to him, there were two realities – the world (where we live) and the non-physical realm (where Forms exist.) By Forms, he meant pre-existing ideals ... Read More

Creator brands stand apart from “do-it-all” brands by inspiring imagination. If this resonates with your business, keep reading.

Visit the archetype directory for a brief overview of each of the twelve archetypal personas. Take the free archetype quiz and get to know yourself and others better.

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

Have you ever noticed certain patterns in people? Certain types of people have similar characteristics, called archetypes, which are essentially personality types. Archetypes have existed since the Vedic times, and they also play a large role in today’s psychological understanding. Read more to learn about the seven universal archetypes and which one seems most in alignment with yourself on my blog!

Discover how the 7 Feminine Archetypes shape your life—a must-read resource for unlocking your feminine power.

This article provides an introduction to and overview of some of the major Jungian Archetypes. Carl Jung's theory of Archetypes are a fundamental piece in unlocking the secrets of the mind.

Discover the 7 feminine archetypes—maiden, mother, huntress, sage, mystic, queen, and lover—that reflect the facets of the divine feminine.

Jung: Ego Persona - "a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual" Shadow: an unconscious aspect of the personality which the conscious ego does not identify in itself