Brand strategy framework

Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an

Dec 15, 2020 - Over my time consulting independently, I’ve developed a content strategy framework for high-growth startups. This article documents that framework.

Want to create content and stories that will help your brand stand out? Start byidentfying your brand messaging pillars (with real-world examples).

Brand essence is the heart and soul of the brand; it is its fundamental nature. And it needs to answer three questions. The why, the who, and the what. Let’s look at how Nike does it. Why: To bring inspiration and innovation to every athlete in the world. Who: Athletes and active individuals of all ages. What: High-performance athletic footwear, apparel, and equipment. Brand Essence: Empowerment through athletic excellence and innovation. The why, who, and what are foundational to und...

Effective content marketing starts with a great content marketing strategy. If you're not sure how to create a content marketing strategy, use this content strategy framework to develop a content marketing plan for your business, including content marketing ideas for social media, blogging, and email marketing. These content strategy questions will get to the root of your ideal client, where to market your business, and how to show up online!➕#Content_Strategy_Template #Strategy_Framework…

Want to see results in your Social Media Marketing efforts for 2020? Avoid these 20 common mistakes that I made to market my business.

One of my quote posts says, “ Don’t just build a business. Build a brand. In truth, you need both. Every entrepreneur starts by building a business, but his end goal to scale is to build a brand. However, they serve different purposes. Brand strategy builds identity; business strategy drives growth. Notice these two words: build and drive. Follow @kenny.kenray for more mindset shifts to branding and design. #infographics #infographic #brandmarketing #brandingdesign #marketing #corporate...

A go-to-market strategy is what's going to help you catapult your new product into the hands of buyers, and we've got the examples + templates you need.

Brand strategy is always a work in progress. We’ll show you in this blog post a 3-part framework to help you develop your brand strategy. Trust us, it’s life-changing. 💫 The Branded is here to help you grow your business with our branding and marketing services. Let’s connect!