Personal brand

FREE printable Starting a Business Checklist, Brand Strategy Tips for Small Business,

What is brand personality? How can it help your business? Which frameworks can help you craft one? Let’s find out here …

This past month I decided to do a rebrand of my freelance studio. My old brand didn't feel connected to my work style or personality. But I wanted to keep the same theme using bird icons so that I wasn't tasked with creating a new mission statement and br…

Did you know that there's a HUGE difference between being the founder of a BRAND vs. a business? The truth is that literally anyone can start a business. You can sell products and services in exchange for money...sure! BUT to build a "brand" you have to be willing to create an image. Click the link to learn the 4 ways to start building an iconic brand.

How to Build a Personal Brand When You’re an Introvert There are so many perks to being an introvert, but in the business world, it can make things a bit trickier. Check out this post for the best branding tips for introverts.

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...

Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.

Your personal brand = realizing your true identity. This is an incredible point in time where you can get paid for who you are, not just what you do.