LeadSquared

One of our favorite moments from a webinar we hosted recently was our very own Drew Horne dropping a Tim Ferriss quote mid-conversation: "what gets measured gets managed." Such a simple line, but it stuck with us. He was talking about attribution tracking and split testing, and how the things that actually convert with prospects aren't always what you'd guess. Without that visibility, you're kind of just shooting a shot in the dark. Small moment, but it's exactly the kind of thinking that goes into how we build LeadSquared, giving teams the visibility to actually see what's working instead of guessing. Built for experiences, tuned for outcomes. Full conversation linked in the comments 👇 #EnrollmentMarketing #HigherEd #DataDriven #LeadSquared

On the occasion of National Engineer's Day, our VP & Head - HR, Gayathri Subramanian, was featured in BW People.in.   The piece looks at how AI is reshaping engineering careers, from entry-level apprenticeships to who eventually leads technical teams. It also raises a sharper question: India has more women entering engineering than ever, but that hasn't translated into equal representation in senior technical roles.   Gayathri's take cuts to the core of it: "The gap is rarely about capability." It's about who gets the hard assignments, who gets mentorship, and how transparent career progression really is.   🔗 Read the full feature in the link below!   #WomenInTech #FutureOfWork #NationalEngineersDay

India's next credit cycle is being written outside the metros, and these markets don't reward a lighter version of the metro playbook. Join us on 7 October, 4 PM IST as leaders from Ambit Finvest and Unity Small Finance Bank get into what it actually takes: localising the borrower journey, balancing central policy with local intelligence, and putting AI and feet on the ground to work together.   Save your spot below.

Patients often drop out between consult and admission, not for clinical reasons but because of trust and friction. And that friction comes from assumption. 🩺 The doctor assumes the front office will follow up. 🗂️ The front office assumes admissions will. 💼 And admissions never knew there was anything to follow up on.   Join us on 15th October at 4 PM IST for a live session, "The Funnel Inside the Hospital: What OPD-to-IPD Conversion Looks Like in FY'27". We're hosting three seasoned operators for a deep dive into the systems, processes and workflows a hospital needs to track - and improve - its funnel.   ⬇️ Register below!   Srikant Subudhi | Gaurav Loria | Hazel Louis | Pritam Kumar

How many patients give up after leaving three voicemails and never hearing back? At a webinar we did on AI in patient intake and access, Prithwi Dasgupta, President at LeadSquared, pointed to one of the simplest, most overlooked friction points in healthcare: a patient calling for their first visit, hitting voicemail, leaving a message, and waiting for a callback that may or may not come. If a human isn't available, an AI agent can pick up that call and give information upfront, removing real friction instead of leaving patients to chase three different providers and hope someone calls back. Catch the full conversation on AI in Patient Intake here: https://lnkd.in/gc2fHebX #HealthcareAI #PatientExperience #DigitalHealth #PatientIntake

And that's a wrap on #GFF2026.   This year, what stood out wasn't the technology itself. It was how fast the conversation around it has matured since 2025. AI has moved from talk to action — powering credit decisions, catching fraud, shaping customer journeys in real time.   Personalization got a rewrite too. The definition shifted — from a bank knowing more about you, to a bank simply being there the moment you need it. Our CEO, Nilesh Patel, moderated a session on "Hyper-Personalized Banking at Scale" alongside leaders from HSBC, State Bank of India, Bank of India, and ICICI Bank. One idea from that room has stayed with us since: sometimes restraint, not prediction, is what real personalization looks like.   At booth J16, the conversations matched the energy on stage. We had over hundreds of visits, and met some of our customers including leaders from Mahindra Finance, Sitaara Housing Finance Limited, and LIC HFL.   We came to Global Fintech Fest to showcase FinFlo, Invorto, Lumen, and NoteSpark. We're leaving with a lot more to think about — and even more to build before we're back next year.

Students don't experience your org chart. They experience one institution. That's the problem Joy McClure, Chief Admissions Officer at Tricoci University of Beauty Culture, raised at a webinar we did with Level Agency. Marketing hits its lead targets, admissions hits its enrollment targets, and the school still isn't growing the way it should, because each team is measuring its own slice of the funnel instead of the whole journey. Her fix: stop thinking in funnels. Think in flywheels. Watch the full conversation for more on bridging the gap, plus fresh enrollment benchmarks: https://lnkd.in/gBD9z5XA #EnrollmentMarketing #HigherEd #AdmissionsStrategy #StudentJourney

Some of the best moments at work aren't on the calendar.   Our offices celebrated Ganesh Chaturthi today — teams coming together for the aarti, the prasad, and the kind of conversations that don't happen in meeting rooms.   Ganpati Bappa Morya! Wishing everyone a joyful festival. 🪔 #HappyGaneshChaturthi #LifeAtLeadSquared

Happy Ganesh Chaturthi from team LeadSquared. Wishing you a joyful celebration with family and friends, and a great year ahead!🌸 #GaneshChaturthi #LeadSquared

At #GFF2026, our Co-founder and CEO, Nilesh Patel, moderated an exciting panel on “Hyper-Personalized Banking at Scale” alongside banking leaders from HSBC, State Bank of India, Bank of India and ICICI Bank. The most interesting idea from this panel was about the word "No." The speakers made a case that most conversations miss: a customer saying "don't contact me” is not a lost opportunity, but the system working exactly as it should. The other reframe that stayed with us: personalization isn't the bank knowing more about you — it's the bank simply being there the moment you need it. In an industry racing to prove how much it can predict, this panel made the quieter point: restraint might be the real differentiator. Global Fintech Fest #HyperPersonalization #BankingAI #Fintech Jaswinder Sodhi Vipul Agarwal Subrat Kumar Sanjay Pandey