Direct mail

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an orange and white business card with the words die cut mailing campaign
Die Cut Mailing
Die Cut Mailer
Die Cut Mailers For Fundraising
Die Cut Mailers For Non Profit

This multi-touch campaign included a 3-way matched mailing that went out once per quarter leading up to an annual conference. Each mailing featured variable details such as the recipient's name, company name, company size and mileage to the conference. Showcase window envelopes were a great way to tease the content inside.

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two red and white brochures with an image of a woman's face

I have experience creating direct mail designs for brands ranging form Domino’s right through to corporate customers such as Premier Group – an engineering outfit in the Midlands who are famous for making the London 2012 Olympic Torch.

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two hands are holding up a book with an image of a question mark on it

Cogent worked up several concepts around the idea of a customer being able to see things that were previously hidden – a key aspect of what SAS does. SAS liked the idea of a red filter revealing a hidden message and Cogent developed this into a mailer which showed the hidden text as the centre slide was pulled out of the sleeve

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