Peculiar manicule

We Are the Mutants is an online magazine focusing on Cold War-era sci-fi, fantasy, genre, pulp, cult, occult, and anti-establishment media.

Cool 1967 magic kit by Platt & Munk. Thanks Tyler!

Cover. 1973. Illustrated by Reynold Ruffins.

During the 1970s, cultural shifts saw a rise in the popularity of the occult and the psychedelic. This wasn't just a movement confined to underground scenes or countercultural pockets—it permeated mainstream consumer goods too, even those targeted towards children. This Palmis

The Un-Zodiac — The Peculiar Manicule

Yellow Sumbarine Pop Out Art Decorations — The Peculiar Manicule

Another gem from Hallmark circa 1971. This one designed and illustrated by Mike Strouth. These little psychedelic gift books are like my design crack!

Designed and illustrated by Lowell Herrero.

The Day-Glo Corporation produced this lush coil-bound book in 1969 to showcase their latest line of fluorescent inks. As David Day writes at The Peculiar Manicule, “Nearly every one of its sixty-eight pages is brilliant, including an elaborate twelve page insert of hand-screened Marilyn Monroe prints by Bert Stern. Day-Glo Corp., 1969.” The book … Continue reading "Marilyn Monroe Stars In The Brilliant Day-Glo Designers Guide – 1969"

An impossibly groovy set of 7” circular puzzles by Hallmark’s Springbok line. Designed and illustrated by Donni Giambrone. I can’t find any information about the artist but it doesn’t appear she/he worked in this style often, if ever again, which is unfortunate. Springbok/Hallmark, 1970. See more Hallmark psychedelia.