Swipe file copywriting

You’ve just discovered copywriting and want to get better. GOOD. Well here’s my top advice and books for getting better at copywriting.

In this guide, I’m going to teach you everything you need to know to consistently write high-converting email copy.

An exclusive example from our swipe file ... They Laughed When I Sat Down at The Piano by John Caples - one of the many profitable marketing & rare copywriting examples from our huge archive.

An exclusive example from our swipe file ... Half a Mill Ad by Eugene Schwartz - one of the many profitable marketing & rare copywriting examples from our huge archive.

Awesome old-school Porsche advertisements: Normal 0 false false false EN-US JA X-NONE

Staring at a blank page again? We’ve all been there. It can be truly terrifying when you’re out of ideas, and there’s a deadline looming. It can be truly terrifying when you’re out of ideas, and there’s a deadline looming. But if you need inspiration for your next creative project, a swipe file can be […]

This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New Mexico Business Journal 2004.

An exclusive example from our swipe file ... “What’s Under The Bonnet of a Rolls-Royce?” Ad by David Ogilvy - one of the many profitable marketing & rare copywriting examples from our huge archive.