Chris Baldwin, Author at Insider One

Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

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8 mins.

Products
Journey Orchestration vs Marketing Automation: What’s the Actual Difference?

AI Summary Marketing automation executes pre-scheduled campaigns to segments based on rules set in advance. Journey orchestration continuously adapts each individual customer’s experience in real time, using live behavioral and predictive data to decide the next best action, channel, and moment  with no manual rebuild required. Automation runs the campaign you built. Orchestration decides what […]

8 Oct 2026

8 mins.

Products
How to Build Cross-Channel Customer Journeys Without Engineering Support

AI Summary Marketers can build cross-channel customer journeys without engineering by using a platform that combines three things: a unified customer data layer, a visual drag-and-drop journey builder, and natively supported channels. Insider One brings these together in one platform. Its journey orchestration tool, Architect, lets marketing teams design, launch, and optimize journeys across web, […]

8 Oct 2026

10 mins.

Products
Real-Time Journey Orchestration Based on User Behavior Events: How It Works

AI Summary What Is Real-Time Journey Orchestration? Real-time journey orchestration is a strategy  and a technology capability  that uses live user behavior instead of fixed schedules or static segments to decide what happens next in a customer’s experience. Instead of sending everyone in a segment the same email on Tuesday, orchestration listens for individual events […]

8 Oct 2026

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