JUNE PRE-ORDER OPEN — JUST $1 TO LOCK YOUR SEAT

Real food · Real science

Feeling inflamed became so normal, we stopped questioning it.

Real food. Stable energy. A calmer body.

Start the 8-Week Program

★★★★★ As featured in Goop, ABC, Vogue

Real food. Real you again.8-Week Program

As seen in

Sunrise

Sunrise

What it is

A program built on peer-reviewed evidence — not wellness theatre.

Peer-reviewed science 500,000+ women 8-week program Real-food recipes

Sound familiar?

If half of these are on your radar, sugar is probably part of the story.

We started in 2011 with a simple invitation: see what happens when you take the white stuff out for eight weeks.

It's not a diet. It's a recalibration.

3pm crashbrain fogbloated againperimenopausal rageweight won't budgemidnight wake-upsweet toothtired all the time

The IQS Method

Four levers. One steady you.

Every program, recipe and meal plan is built on the same four pillars.

01 — Glucose

Steady the spikes.

Quit fructose. Steady the rollercoaster.

02 — Protein

Feed the strength.

30g per meal. Real, full-fat, satisfying food.

03 — Fibre

Feed the gut.

Microbiome, mood, oestrogen — they're all connected.

04 — Energy

Get yourself back.

The everyday version of well.

Real transformations

What 8 weeks actually looks like.

Real bodies. Real food. No filters. The kind of shift you can see, and feel, by the end of week eight.

See the program

Before / AfterReal bodies. Real eight weeks.

★ Our flagship · Tried and tested since 2011

The 8-Week Hormone & Metabolic Reset.

The original 8-Week Program — completely re-engineered for the body you have now. Plus 5 FREE eBooks worth $99 when you join today.

8 weeks of meal plans + shopping lists
Omnivore - vegetarian - summer & winter meal plans
100+ exclusive member-only recipes
Expert video content from naturopaths, nutritionists & psychologists
Sleep School module — rest and restore
Weekly emails to keep you on track
5 FREE eBooks (worth $99) when you sign up today

$130

Discover the 8-Week Program Read graduate stories

Pre-order open · Just $1 to lock your seat · Fully refundable

Graduate · Before / After

"The most significant and best thing I have ever done in my life to date."

Jacqueline, Australia · Lost 12kg, off her BP meds

Not ready for eight weeks?

Start with a shorter Reset.

Sharp, focused mini-programs and eBooks. Same nutritionist-designed approach, smaller commitment.

21 days

21-Day Gut Rebalance

Three weeks to a calmer gut. Bloat, energy, mood — all start here.

$59.50 21-day program · Live cohort

Start the gut reset →

Bestseller

The Anti-Anxiety Diet eBook

A 2-week food protocol for calmer days and steadier nerves.

$15.00 eBook · Instant download

Get the eBook →

Cookbook

Simplicious Flow eBook

Sarah Wilson's modern manifesto: buy in bulk, freeze, preserve, use leftovers with flair.

$24.99 eBook · Instant download

Get the cookbook →

How the 8-Week Reset works

A gentle experiment on your body and mind.

Each Wednesday we unlock the following week's plan.

Week 1–2

Reduce, then reset.

Stock the kitchen. Start scaling down sugar. Pump up protein and fat so you're never hungry.

Week 3–4

Read the labels.

Find the hidden sugar. Get your gut on side. Learn the fibre fix that changes everything.

Week 5–6

Out in the wild.

Eat-out playbook. Travel, family meals, and finding your social rhythm again.

Week 7–8

Sweetness, on your terms.

Reintroduce a little sugar (only what you actually want). Food freedom for good.

Real transformations

Eight weeks. Lives reshaped.

Not just kilos.

JBefore / After 8 weeks

Off her BP meds. 12kg gone. Alive again.

−12kgOff BP medicationEnergy back

The most significant thing I have ever done.

Jacqueline

Australia · After 8 weeks

HBefore / After 6 months

PCOS reversed. 14kg gone. Finally felt like myself.

−14kgPCOS reversedCycle restored

PCOS had me at war with my body. The IQS protocol regulated my cycle and finally let me feel like myself in my skin.

Holly

VIC · 32 · After 6 months

GBefore / After 8 weeks

Energy back. Sleep restored. On her own terms.

Energy backSleep restoredOn her terms

Eight weeks of real food and I felt like a different person. Steady energy, deeper sleep, and food I actually enjoyed.

Georgia

After 8 weeks

AAfter 8 weeks

37kg, but the bigger thing — peace.

−37kg8 hrs sleepDoctor amazed

My doctor is genuinely amazed.

Arienne

NSW · After 8 weeks

Don't just take our word for it

A few from the 500,000+ graduates so far.

Real women, real results.

My 3pm crash? Gone.

Sarah K.

NSW · 42 · After 4 weeks

Energy back

Three weeks in and my bloat just… disappeared.

Bec

VIC · 38 · 8-Week Program

Bloat gone

I'm sleeping through the night for the first time in years.

Mel

Perimenopause Reset · 51

Sleep returned

I came in for weight loss. I'm leaving with 8kg gone.

Anna

QLD · 45 · After 8 weeks

−8kg

Doctors are amazed at my transformation.

Renee

QLD · 47 · Perimenopause Reset

Off 2 meds

I lost 25 kilos.

Seymour

After 6 months

−25kg

The IQS Story

Started in 2011.
Still showing up now.

I Quit Sugar was founded by Sarah Wilson in 2011 — a journalist who set out to fix her own thyroid, her own moods, her own cravings, and wrote down what worked. Four New York Times bestsellers and 1.8 million books sold later, the work continues.

500,000+

8-Week Program graduates

1.8M

Books sold (NYT bestseller)

2,000+

Sugar-free recipes

A taste of the kitchen

Real food. Zero fuss.

2,000+ recipes inside the membership.

Ricotta Pancakes + Strawberry Chia Smash

15 min·Breakfast

Creamy Rainbow Ice Creams

20 min·Treat

Sugar-Free Chocolate Bark

10 min·Sugar-free

Family Favourite Curry

30 min·Dinner

Browse all recipes →

You don't have to feel like this forever.

Eight weeks. Real food. A version of you that recognises herself in the mirror again.

Discover the 8-Week Program Browse the eBooks

Real questions

The bits people actually ask.

Is this a diet?

It's not a diet. We don't count calories. We choose full-fat over low-fat every time.

Can I eat fruit, bread, chocolate, wine?

Yes (in moderation). The 'sugar' we mean is mostly fructose.

How is this different from the original 8-Week Program?

Bones are the same; what's new is hormones, protein, fibre, gut-brain, and a movement plan.

What if it doesn't work for me?

Reach out — support@iquitsugar.com. We read every email.

How much time per week does it take?

About 20 minutes of admin a week. Most recipes are under 30 minutes.

Does it work for vegetarians? Gluten-free? GLP-1 users?

Yes to all three.

Why you can trust this

Built on fifteen years of real food, real science, real women.

One purchase. No subscriptions.

Anti-inflammatory by design

Cutting fructose lowers systemic inflammation.

15 years of science

Built to international dietary guidelines.

500,000+ graduates