Barbie word art

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Barbie's CMO On 2012 Milestones And What's In Play For Holiday ... Barbie Games, Princess Charm School, Bolo Minnie, Barbie Logo, Barbie Birthday Party, Barbie Theme, Barbie Toys, Barbie Life, Barbie Birthday

Stephanie Cota, SVP Global Marketing, Barbie, Girls and Games at Mattel, explains that the Barbie brand's DNA is fashion, aspiration and cultural relevance. Cota and her team strive to deliver on these brand tenets every year through a variety of activation points. We asked Cota to comment on this year’s highlights [...]

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