Rtd packaging design

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three bottles of various types of alcohol being held by a person's hand and another bottle in the foreground

Stranger and Stranger‘s packaging design for Via Carota’s sparkling craft RTD cocktails features embossed glass bottles with intricate patterns that evoke the classic Italian apéritif experience.

Elevating a Classic Image

Refine the Ties that Bind - A Timeless Revival Transforming Heritage with Flair Drawing from the past with modern insight Refashioning an icon to fit the modern spirit Reimagine the heritage that inspires Discover a classical silhouette polished and refined Where tradition meets sophistication

a can of beer sitting on top of a lush green field with red and white flowers

Rodeo Rodeo’s packaging design for Ordinary Soda epitomizes vocal brand identity. Despite initial plans for custom glass bottles, the shift to cans, prompted by production timelines, gave rise to a fresh direction. The typography-centric designs sport a dynamic palette that vibrantly captures attention. Skillful layering of typography not only navigates the bustling ready-to-drink landscape but […]

Retro Packaging Design Inspiration

With loads of personality, and a juicy, fun aesthetic, Buena Fé is a RTD tequila cocktail in a can. Designed by Saint Urbain, the packaging design is full of charm, beautifully visualizing the essence of the tequila's home of Jalisco, Mexico. Through mellow typography, eccentric illustrations, and a refreshing color palette, the packaging system is a beautiful conglomerate of all the ideal elements. All I need now is a beach and a koozie.

three cans of jameson's orange and lemon soda on a green background with leaves

Jameson partnered up with JDO to create one global and cohesive design bringing Jameson personality to life, strengthening shelf presence, and brand recognition in a premium and distinctive way. “The perception of the RTD category has evolved significantly in recent years, driven by higher-quality propositions from premium brands – a shift that has created an […]

two cans of beer sitting on top of a sandy beach

While kombuchas used to be the epicenter of trending beverages, we’re seeing a new leader take over the American market. The floral, subtly sweet tastes stay intact, but this new beverage has roots in Mexico and other Latin American countries. Indigenous to these regions, agua fresca is a crisp drink made from fruits and water. […]

a person is holding up a colorful case

Designed by Onfire Design, Luxerose’s newest line of cocktails delivers in threes. Each cylindrical tube comes equipped with a distinct color, flavor and name like Summer Love, Night Out and Moon Child. “The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs to think a little differently and […]

three bottles with different designs on them are sitting next to each other, one is orange and the other has green

To distinguish the new flavours, Studio Unbound has crafted uniquely distinctive tile designs, each with the abstract citrus shape heroed at the centre. The Lime-Cello bottle features a vibrant green pattern, a nod to the tartness of limes, while the Blood Orange variant boasts a captivating blend of leafy green and deep red, mirroring the fruit's rich hue.

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