Beauty activation

The nonprofit organization’s inaugural event featured fun activations and a more casual vibe that was fitting for the young actress and her brand.

Gisou Beauty Pop Up in Las Vegas Tradeshow, installed by Arsenal New York. #WindowsWear

Armani Beauty is hosting a TIFF pop-up in Toronto for the first time, plus, Emma Watson makes her directorial debut for Prada's new perfume.

Food Truck Promotions partnered with Amorepaficic and took everyone's favorite K-Beauty Brands, #LANEIGE and #innisfree, on tour. Our glass truck hit nine cities across the east coast with 12 activation days throughout the month of June! The immersive experience took skincare to the streets by transforming a glass truck into a luxury dream space where guests could learn about both brands’ top-selling products and enjoy yummy glazed donuts, fun photo ops, and exclusive giveaways.

As a testing ground for its new Ultraboost 19 sneaker series, Adidas, Finish Line and Harley & Company devised a playground for adults in New York City.

Some captured shots of last weekends Brand Activation ✨️ So many fabulous black owned brands were featured with some top beauty trends on display 😍 We built this luxury aesthetic moment for @sheamoisture We built some unique pedestal designs for @sable.labs And we built some mannequin risers for @woodsbyjordyn The event was hosted by @everystylishgirl And produced by @erica.adams.design Venue was @industrycity #BrandActivation #tradeshowdesign #customwoodwork #luxuryaestheti...

OGX Beauty's "Love Labs" pop-up found creative ways to showcase the science behind its products—while also offering memorable moments for guests to love and celebrate their hair.

Beauty, hair, and skincare brands such as Glossier, KVD Beauty, Make Up For Ever, and Dove continue to innovate when it comes to wooing consumers via events, pop-ups, and activations that showcase new products, initiatives, and campaigns. Click the pin to see more from recent beauty-related activations.

Brands like Cetaphil, YSL Beauty, and Adobe engaged attendees with expansive activations and designer integrations.