University campaign

For the NUS Acceptance Campaign 2022, we conceptualised a friendly and youthful visual approach for the young target audience, drawing on the idea of “writing your future” and “creating your own path” in one’s university education. A gradient colour palette is used to create a vibrant and exuberant look.

College is ultimately what students make of it. It has always been thus. And no doubt always will be.

Find out more about the "I'm Somebody" multi-channel campaign we created for The University of Leicester, to reinforce their focus on nurturing talent.

Brochure for prospective students intended to be given out to students at college fairs.

For the NUS Acceptance Campaign 2022, we conceptualised a friendly and youthful visual approach for the young target audience, drawing on the idea of “writing your future” and “creating your own path” in one’s university education. A gradient colour palette is used to create a vibrant and exuberant look.

Our passion for working with universities and other educational institutions means that we’re always on the lookout for campaigns that inspire us. Campaigns that dare to do something different, that are creative and brave, and that break the stigma of academia being a little on the dry side by choosing an imaginative and unorthodox approach.

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

Visual identity, messaging and advertising campaign for research-led university in Brighton, UK.

Baxter and Bailey is a multi award-winning design agency. We deliver design that makes a difference for clients we believe in.