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Founder-first evaluator

AI StartupIdea Lab

A founder-first AI workshop that turns rough briefs into a scored, shareable idea memo.

Unified library
Open source
No account needed
How it works

Three steps from rough idea to memo.

A focused workspace for founders. You bring the brief, Ketch handles the structure, scoring, and the shareable report.

01 · Brief~ 2 min

Start with a founder angle, not a feature list.

Pick a category, write a problem statement, name the audience. Ketch will steer the rest with focused toggles for category focus and desired features.

Example brief

Category

AI Tool

Audience

Independent agencies

Problem

Briefs die in Slack threads. Briefs need a structured first draft.

02

Generate, score, and pressure-test.

Ketch returns a full startup memo: opportunity scoring, market timing, proof signals, keyword trends, and a phased execution plan.

03

Save, refine, and share.

Iterate on names, generate a pitch, run a YC-style reality check, and share a public link when you're ready for feedback.

What you get

A real memo, not a vibe check.

Every generated idea comes back as a structured report you can use in a pitch, share in a DM, or hand to a co-founder.

Opportunity scoring

Four KPIs you can quote in a pitch.

Validation score, timing, defensibility, and demand shown as a single glanceable row — no spreadsheet required.

  • 10-point scale tuned for solo founders
  • Per-dimension insight one-liner
  • Refined score is reproducible per idea

Opportunity scoring

Validation

8.4/10

Timing

7.2/10

Defensibility

6.8/10

Demand

8.9/10

Synthetic demo data. Real scores come from your brief.

Market timing

A trend curve tied to a real keyword.

Switch between search terms and watch the curve update. See current volume, growth, and the slope the model is reading from.

  • Seven-window search trend
  • Volume + growth in one panel
  • Keyword picker drawn from the analysis

Market timing

Mar
Apr
May
Jun
Jul
Aug
Sep

"briefs ai" — 7-month interest curve, +86% trend

Execution plan

A four-phase build path.

Each idea comes with objective, action list, timeframe, and a measurable outcome. Enough to start a Monday.

  • Phased rollout with timeframes
  • Action lists, not slogans
  • Outcome KPIs per phase

Execution plan

  1. 1

    Discovery

    Week 1-2

    Validate problem with 8 agencies

  2. 2

    MVP

    Week 3-6

    Brief generator + Slack reply

  3. 3

    Pricing

    Week 7-8

    Two-tier, $29 starter, $99 studio

  4. 4

    Launch

    Week 9-12

    Public beta + 50 agency waitlist

Shareable reports

A public link for every idea.

Every idea you generate can be shared as a single URL — no account, no signup, no Paywall. Paste it in a DM.

  • Self-contained URL — works on any device, no server needed
  • Recent list of shared links
  • Copy as text, markdown, or AI prompt

Shareable report

ketch.krtclcdy.workers.dev

/idea/mosaic-healthcare?data=eyJhbGc…

Public, no account, no tracking. Anyone with the link sees the full memo, the score, and the analysis dashboard.

AI prompt

Markdown

Plain text

Library

Everything you generated, kept nearby.

The Library holds every idea you've saved, every link you've shared, and every shared idea you've opened — searchable, sortable, and exportable from any device.

Library · saved

14 ideas ready to revisit

Open library

Mosaic Health

Healthcare

8.4/10

Trellis Studio

Creator Tool

7.6/10

Beacon Inventory

Dev Tool

8.1/10

Civic Sounding

Consumer Social

7.2/10
FAQ

Honest answers, no marketing.

No signup. Just describe the problem.

Bring a rough idea, a competitor you want to outdo, or an audience you understand. Leave with a structured memo and a shareable link.