Nike brand identity

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Sydney-based design consultancy M35 has collaborated with Nike’s Portland design team to create a visual identity system for the Nike Free running shoe. Having first launched in 2005 to replicate the experience of running barefoot, the shoe has relaunched in 2019 with a focus towards the science and natural benefits of the product.

Nike name explained

Nike Air Max 97 Satellite CulturePhoto Credits:Ryan Nawawihttps://www.behance.net/Rnawawi

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design for the the basketball team with brand nike just do it

Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike's brand values and brand purpose. But, few people know about the internal conversations that led to the ad brief that went to Nike's agency Wieden+Kennedy (W+K) to create the campaign.