Cannes lions

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This ad campaign “highlights” women of distinction throughout history in order to sell the company’s product, highlighters of course! While clever, one must question, is this advertisement meant to play on the emotions of feminists for the sake of making money? If so, is this ethical? Do ads that elicit an emotional response sell more products? How should we view these types of images to prevent ourselves from being manipulated? Lions International, Guerrilla Marketing, Logos Retro, Clever Advertising, 광고 디자인, Ad Of The World, Cannes Lions, Creative Advertising Design, Publicidad Creativa

This ad campaign “highlights” women of distinction throughout history in order to sell the company’s product, highlighters of course! While clever, one must question, is this advertisement meant to play on the emotions of feminists for the sake of making money? If so, is this ethical? Do ads that elicit an emotional response sell more products? How should we view these types of images to prevent ourselves from being manipulated?

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Check out this work on Horns Reference, Leuven Belgium, Case Studio, Ad Of The World, Cannes Lions, Holiday Campaign, Social Strategy, Stella Artois, The Den

2024 Clio Gold Award Winner. Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven, Belgium, in 1366. Sebastian Artois bought and renamed the business in 1708, and "Stella"—Latin for star—was added to the name in 1926, when it released its first seasonal beer, the Christmas Star. That’s a lot of history. "This means there is a probability that the beer portrayed in historical art pieces throughout Europe could be a Stella…

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