Chloe campaign editorial

“Returning to Paris for a new beginning. I wanted these images to reflect the instinctive spirit and motion of the Chloé woman. She is rooted in reality and free.” Chemena Kamali, Creative Director of Chloé.

“On a sun-drenched summer day, in the architectural sculpture of a Mediterranean Savin Couëlle house, these images capture the longing for summer and the way summer makes you feel. This Chloé woman embodies that fantasy moment of the summer months when you reconnect with yourself. For me she has the Chloé eternal state of mind guided by instinct and optimism.”

“Returning to Paris for a new beginning. I wanted these images to reflect the instinctive spirit and motion of the Chloé woman. She is rooted in reality and free.” Chemena Kamali, Creative Director of Chloé.

model Aurelie Claudel for Chloè

“With these images I wanted to capture a cinematic intimacy. The Chloé woman is at the center, her aura, her direct gaze, and personality draw you into an eternal Chloé moment.”

Chloé's creative director Chemena Kamali exalts the brand’s sunny nonchalance in the brand's summer 2025 campaign, photographed by David Sims.

Chloé Fall 24 by Chemena Kamali​ Jessica Miller and Suvi Riggs Koponen photographed in Paris by Sam Rock​ Now available in stores and on Chloe.com​ #Chloe #ChloeFall24 #ChemenaKamali

modern feminine fashion editorial

Discover the history behind the French fashion house founded in 1952. From Haute-Couture to Ready-to-Wear, Chloé has been constantly evolving through the ages.

Color Block Blogging

“I wanted to capture the emotion and energy of Chloé and the women who embody both its history and spirit. They are effortlessly powerful, beautiful, free.” Chemena Kamali, Creative Director, Chloé

1994-95 - Linda Evangelista by Karl Lagerfeld 4 Chloe adv 04

«Par une journée d'été baignée de soleil, dans l’œuvre architecturale d'une maison-sculpture méditerranéenne de Savin Couëlle, ces images capturent ce désir d’été et ce qu’il nous fait ressentir. Cette femme Chloé incarne ce moment fantasmé des mois d'été où l'on se reconnecte à soi-même. Pour moi, elle reflète l’état d’esprit éternel de Chloé, guidé par l'instinct et l'optimisme.»

Models include Ava Shipp, Awar Odhiang, Binx Walton, Eniko Mihalik, Jacqui Hooper, Libby Taverner, Maelle Swaelens, Meghan Collison and Zhao Ziqi.

The Chloé Spring-Summer 2017 Campaign #chloeGIRLS

Felice Noordhoof, Mona Tougaard and Rebecca Longendyke front Chloé SS2020 ad campaign, styled by Camille Bidault-Waddington in images by David Sims.