Fan engagement

A recent study by Adweek reveals a compelling statistic: 73% of sports marketers are convinced that the key to unlocking future fan engagement lies in the realm of experiential marketing.The emerging technology playing a key role in this shift? Mixed reality. At Interactive Entertainment Group (IEG), they are not just spectators of this change, but active participants, steering the course of innovation and defining the future of fan engagement. Click the pin to learn more.

The world's first Augmented Reality photo booth trusted by leading brands worldwide.

Pepsi Fan Deck at Levi's Stadium experience design and fan engagement. Clio Sports Silver Award Winner for Design.

Remember the simple joy of inserting a quarter into a gumball machine and claiming your prize? With the increased popularity of nostalgia at events, it's no surprise that brands have been leaning into gumball machines for years as a way to increase fan engagement and social sharing, as well as to distribute swag.

State Farm, Lowe's, Honda, and other brands focused on guest comfort at the 15th edition of the music festival.

The Winter Classic pits two popular hockey teams in an outdoor matchup. The event has proven an effective marketing investment for Bridgestone.

See how Bud Light, Visa, Barstool Sports, and others are tapping into the school spirit on game days.

Sports fans are some of the most passionate consumers in the world and as sports sponsorships continue to evolve, brands are searching for new ways to

Electronic sports (or esports) is the fastest growing sports market that anyone can see right now. Whether it is classic games like Dota 2, League of Legend ...