Target audience moodboard

When creating a brand moodboard, (something we also refer to as a “look and feel”), there are not any specific “rules”. That being said, it is important that a brand moodboard captures the essence of the brand values and culture and connects with the target audience. So where to begin? We’ve broken down a few […]

All the youngsters love that TikTok (sorry, we sound like your parents)! It’s no secret: TikTok’s base has grown exponentially since its launch in 2016. Engagement is everything! Likes, comments, and shares help feed TikTok’s algorithm. If your video boasts strong engagement metrics, then TikTok will keep showing it to more and more people. Just remember to keep the target audience in mind when creating content: Gen Z!

Identifying your target audience is the foundation of your marketing strategy. To learn how to go about it, check out this blog.

Consumer Profile Moodboard

Branding isn’t just what you SEE - it’s about how you make people FEEL. Your brand isn’t just a logo - it’s an experience. Your Brand Voice, Mood, and Vision all work together to tell your story. Skipping the strategy and not hiring a pro? It can be a big mistake. It can leave your brand feeling half-baked and disconnected. Without a solid strategy, your message gets lost, and that emotional connection with your audience? Gone. ✨ Branding = Strategy (incl. Target Audience) + Logo + Mood…

This out-of-home media mockup is the perfect inspiration for modern brand rebranding projects. The minimalist sign design delivers a clear and professional message, making it ideal for graphic designers and businesses seeking impactful outdoor advertising visuals. Elevate your business and brand aesthetic with customizable stock mockups from Mock Exchange. #MockExchange #mockup #outofhomemedia #photoshoot #brand #business #aesthetic #inspiration #rebrand

As a freelance designer, the onboarding process is crucial for setting the right tone and expectations with new clients. It's the first step in building a strong, long-lasting partnership. 🤝 For the project, I kicked off the onboarding with a detailed questionnaire to understand the client's goals, target audience, and brand personality. This helps me align my design approach and ensure we're on the same page from the start. 📝 Next, I present a comprehensive moodboard and style exploration…

I love these Moodboard Mondays... LET'S 👏 TALK 👏 COLOR 👏 You have to make sure when you're designing that you have colors that speak to the target audience you're going for. For example, these palettes are more muted and moody... they wouldn't be good for a brand that needs to be bright and cheery. They would be perfect, however, for a cozy bookstore or maybe a boho-aesthetic brand. 🌾 It's wildly important for color to play a huge role in graphics, and even more important to educate your…