Tibi street style

After 22 years in business, Amy Smilovic tells Christene Barberich about her not-so-secret theories on running a successful, truly modern fashion company

True. See here, I’ll prove it.

We asked Tibi's founder and creative director Amy Smilovic for her go-to styling tips. She shared these 8, none of which you've probably heard before.

We asked Tibi's founder and creative director Amy Smilovic for her go-to styling tips. She shared these 8, none of which you've probably heard before.

In a digital world laden with influencers and links, it’s harder to find — and stay true — to your personal style. Acclaimed Tibi founder Amy Smilovic has not only written the book to guide us but created her own vernacular to help build a wardrobe that reflects our authentic selves.

The scene and the solution. Laid out neatly for you here. Ok?

The complete Tibi Resort 2025 fashion show now on Vogue Runway.

Amy Smilovic on Instagram: “watch me stand like a crane so I can show u how to manipulate your pants with everyday stuff that’s in your bathroom drawers. ok?”