G2 Fall Report 2022

Read why G2 users rank us as the leader in feature management.

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Feature management software definition

Feature management software facilitates the orchestration of feature rollouts and rollbacks for deployed applications. Developers use this software to manage feature flags, or “toggles," that control whether a given feature is live in an application. Feature management software relieves the logistical complexities of managing feature flags by providing a centralized hub for granular control and monitoring. Development teams can also use feature management software to perform A/B testing by selectively rolling out features to specific target groups among their user base, and then tracking performance and other metrics.

To qualify for inclusion in the Feature Management category, a product must:

  • Provide a centralized hub for feature flag management
  • Allow users to perform selective feature rollouts and rollbacks
  • Allow teams to monitor live features for issues
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