Why LaunchDarkly

Compare LaunchDarkly
to the competition

See why customers choose LaunchDarkly for feature management and experimentation and whether we’re a good fit for your needs.

LaunchDarkly vs. Optimizely

Leading feature management and
experimentation when you need it.

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LaunchDarkly vs. Statsig

Experimentation and feature management
combined into a single platform.

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LaunchDarkly vs. Split

Built for reliability, resiliency, and ensuring optimal
customer experience.

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LaunchDarkly vs. Unleash

First-class feature management and experimentation
to handle your most complex jobs.

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World-class brands trust LaunchDarkly.

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See all our customers

FAQ

Engineering

  • Software engineers, Software developers (front-end, back-end, full-stack)
  • Platform developers/engineers
  • Software reliability engineers 
  • DevOps engineer
  • Cloud platform engineer 
  • Operations engineer 
  • Infrastructure engineer

Product

  • Product management 
  • Product owner 
  • Product designer 
  • Program manager
  • Release manager 
  • Release engineer

Architects

  • Software architects 
  • IT architects 
  • Cloud architects
  • Solution architects

Companies select LaunchDarkly over other solutions for feature flag management for its:

  • User-friendly and intuitive interface—providing a clear overview of flags and environments, drag-and-drop functionalities, and a clean design to accommodate both technical and non-technical users.
  • Technology-agnostic architecture—supporting a wide array of technologies and platforms, from web and mobile applications to back-end services, allowing teams to implement feature flags in diverse environments regardless of technology stack.
  • Proven and exceptional performance—empowering over 5K companies globally and updating 20 trillion feature flag every day, with enterprise features like edge computing to reduce latency, real-time updates without impacting user experiences, and more.
  • Superior technical support—offering 24/7 support, a customer service team, an active developer community, a rich repository of best practices, technical documentation and guides, and a dedicated LaunchDarky Academy program for continuous education.

Feature management provides users with a host of benefits including:

  • Gradual rollouts to reduce risks and allow improvements
  • Instant rollbacks to quickly disable unexpected performance outages or bugs
  • Testing in production to enhance software reliability and the user experience
  • Ability to precisely target specific features to different segments to personalize the user experience
  • Simplified, standardized product delivery processes and workflows to maximize efficiency at scale.

Companies choose LaunchDarkly because it unites feature management and experimentation in a single platform. In doing so, LaunchDarkly takes experimentation and A/B testing from being a siloed practice and tightly integrates it into your development workflow. LaunchDarkly fosters collaboration between developers and product managers. Devs can build a feature, wrap it in a feature flag, and then hand it off to product managers, who can then add an experiment to the feature. They can run valid multivariate experiments, get actionable results, and then perform a gradual rollout of the winning feature variation. This all happens in one seamless implementation in LaunchDarkly.

Teams also choose LaunchDarkly because, unlike visual editors, it lets engineers run back-end (server-side) and infrastructure optimization experiments. For example, engineers can measure the impact of a new API on page load times, the impact of a new database implementation on system performance, etc.

Teams that recognize feature management as foundational to experimentation will also choose LaunchDarkly due to its expertise in feature management and its being the leading choice for software development teams.

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You can't undersell how having tools like this helped bring joy to developers' lives, And not just developers, but product marketing and beyond. It empowers people.

Scott Gainous

VP of Engineering,
Hireology

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It’s simple. We’re able to ship value to customers faster and get feedback sooner, which improves the overall experience.

Bevan Blackie

Head of Engineering - Collaboration Essentials,
Atlassian

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LaunchDarkly allows us to create targeted personalized experiences for our customers without requiring custom code.

Enrique Vicent Moratalla

Chapter Lead,
Admiral Insurance

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Build products customers love.