MEDIA & ENTERTAINMENT
Deliver the right content fast without fail
Powerful feature management and experimentation for top brands in the media and entertainment industry.
LEADERS CHOOSE LAUNCHDARKLY
MEDIA GIANTS CHOOSE LAUNCHDARKLY
Engage and entertain like
never before.
Deploy at the speed of customer demand
Shorten your time to market for new digital experiences, applications, and content.
Release software features on demand
With safeguards and control, developers can deploy continuously. No more long QA cycles, merge conflicts, or big-bang launches.
Automate release best practices
Standardize and templatize releases as they progress from development to production. Rapidly deliver content to subscribers.
Ensure cross-platform perfection
With one click, ship features and stream content to every platform worldwide: websites, mobile apps, smart TVs, and more.
Ensure peak system performance at scale
Software outages, especially during high-traffic events, infuriate customers. Avoid them.
Avoid outages with progressive rollouts
Gradually deliver changes to subsets of users (canary test) to shrink the blast radius, catch issues early, and protect the user experience.
Automatically recover from incidents
Don’t roll back an entire patch due to one bad feature. Monitor releases, automatically disable the bad feature, and leave the rest.
Roll back globally in real time
Selectively disable buggy code and deploy fixes to every target user, segment, mobile app version, device, etc. worldwide in 200ms.
Give people exactly what they want
Engage viewers, readers, and subscribers through experimentation and digital personalization.
Personalize every digital experience
Target features and content based on any parameter: user attributes, mobile OS, streaming device, subscription tier, and more.
Boost engagement with A/B tests
Run experiments across all your digital channels, visualize the results, and ship winning variants in one seamless workflow.
Optimize content with data-driven insights
Iterate based on customer analytics. Increase conversions, retention, and engagement with finely-tuned software experiences.
Paramount improves developer productivity 100X.
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The ability to ship and merge code to environments safely without wincing every time we hit the ‘deploy’ button has been huge for us.
Dan Skaggs, Paramount
Technical Director, Content Engineering, Paramount
Read case studyCCP Games increases player engagement through experimentation.
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You don’t have to be a data scientist to run valid, actionable experiments. This is unbelievably powerful.
Nick Herring, CCP Games
Technical Director of Infrastructure, CCP Games
Read case studyHulu performs targeted rollout of major UI launch to 39 million users.
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We were able to use five rules with five segments configured using custom attributes from our servers to target all the rules in the right places at the right time.
Dominic Hopton, Hulu
Client Architect, Hulu
Read case study
OPTIMIZE AI
Control AI-driven experiences
Confidently deploy, manage, and optimize AI/ML models in production. Stay ahead of the AI curve.
Accelerate AI/ML innovation
Rapidly ship and iterate on AI/ML models to keep pace with audience demands. Adopt new models at runtime without needing to redeploy.
Personalize AI-driven experiences
Deliver tailored AI models to specific audiences, ensuring the right content reaches the right users at the right time, all without writing custom code.
Experiment and optimize AI
Run experiments on different models, prompt configurations, and parameters to discover what drives the best digital experiences.
