The Limehawk brand: Prime.
Everything you need to represent Limehawk correctly: the logo and how to space it, the palette, the type, and the voice. The look is deliberately a news portal, because the incident reports are the product.
The logo
The mark is the dithered pixel hawk, carried over from Limehawk’s original Windows 95 site as the one deliberate nod to where the company came from. The pixels are the point: never redraw, smooth, outline, or “modernize” it.
- The official lockup is hawk-left, stacked wordmark: LIMEHAWK set in Sixtyfour (HAWK in the lime accent) over a small “Managed IT · Knoxville” tagline.
- On dark grounds: the hawk and HAWK in electric lime, the rest of the wordmark paper-white, tagline muted. On light grounds: hawk and wordmark in ink, with the accent dropping to moss so HAWK stays legible.
- Don’t redraw, recolor outside the palette, stretch, squish, rotate, or add effects to the mark or the lockup.
Construction & spacing. The hawk takes up the same vertical space as the two-line text block (its height equals LIMEHAWK plus the tagline beneath it) so the mark and the wordmark are vertically balanced, neither one taller than the other. Its width always follows the glyph’s true aspect (never stretched), and the gap to the wordmark is about one letter.
- Gap to the wordmark: about half a cap height (roughly the width of one letter). Keep it consistent; don’t eyeball it.
- Clear space: keep one full cap height clear on all four sides (the dashed box above). No text, graphics, or page edges inside it.
- Minimum size: below about a 16px cap the dither muddies; drop to the hawk on its own for favicons and avatars.
Color
One accent, committed. Lime carries every moment of emphasis; everything else stays quiet. Red-adjacent tones appear only for genuinely bad states (failed metrics, errors), never decoration.
Typography
Arial Black
With receipts.
System UI stack
Body text is the system stack (system-ui, Segoe UI, Tahoma, Verdana) at 17px/1.55. Headlines within content are the same family pushed to weight 800 with tight letter-spacing. Bold weight does the work, not a second typeface.
Consolas
Updated Jul 2026 · 6 min
Everything machine-flavored (kickers, stamps, dates, phone numbers, stats labels) is monospace (Consolas, Menlo), uppercase, letterspaced. This is the “receipts” texture of the brand.
Display type is always uppercase; bold weight does the work, never a second typeface. The lime-highlight treatment (like this) marks the single most important phrase of a section, at most once per screen.
Component vocabulary
One consistent set of parts (lime and ink buttons, topic chips, status pills, bylines, summary asides and metric strips) used the same way on every page. If there isn’t already a pattern for something, the content probably doesn’t need it.
Voice
Receipts, not promises
Every claim traces to a published report or a verifiable fact source. If a number can't be verified, it doesn't ship. "We publish a report on every problem we solve" is the whole brand argument.
Plain-spoken, competent, casual
Write like the person who actually fixed the server. No "in today's fast-paced digital landscape," no "cutting-edge solutions," no synergy. Short sentences. Concrete nouns.
Owner-forward, never solo
Corey Watson signs the work and fronts the brand, but Limehawk is a proper MSP, never framed as solo, one-man, garage, or "owner-operated."
One CTA
Book a call. That's it. No popups, no newsletter interstitials, no chat widgets. Phone and email are the quiet alternatives. CTA slots are styled like premium ad placements and honestly labeled ours.
News, not marketing
The incident reports are the front page. Content is structured like a news product (kickers, bylines, updated stamps, extractable summaries) because the proof IS the product.
Page anatomy
Every page follows news-portal structure, because that’s what Limehawk’s audience reads every day:
- Utility bar (location + phone) and masthead with topic-cluster navigation: Security, Automation, Software, Infrastructure.
- Kicker → headline → answer → byline ordering on every story unit. The answer summary under a headline is written to stand alone (40–60 words).
- CTA slots placed like premium ads, labeled “Advertisement, ours, permanently.” Ad-slot rhythm, zero deception.
- Freshness everywhere: updated stamps, real dates, author attribution. The E-E-A-T signals are visible design elements, not metadata afterthoughts.
Heritage: the original Windows 95 site lives on at 95.limehawk.io, acknowledged by one quiet footer line and the pixel hawk itself. Numbers are walked on a call, not buried in a gated PDF.