Set up your business for success

Website accessibility isn’t just the right thing to do—it’s smart branding. Learn simple steps small businesses can take to create inclusive, trustworthy websites.

Learn how to start email marketing for your small business without overspending, from choosing a free platform to writing your first campaign.

Most startups skip expensive design agencies and build their brand using AI tools, freelancers, or DIY methods. This guide breaks down every approach so you can choose the right one for your budget and growth stage.

Is Gmail hurting your freelance credibility? Learn when you need a custom domain email, how to set one up, and what clients actually notice in 2026.

Rebranding your small business means more than swapping out a logo. This guide walks you through every step, from choosing a new name and visual identity to redirecting SEO value and communicating the change to your customers.

Business cards are not dead, but the rules have changed. This guide explains when physical cards still make sense, how to design one that actually gets kept, and which digital alternatives work best for solo business owners and freelancers in 2026.

Should solo business owners run a personal and a business Instagram, or just one? Here is a clear answer, plus how to set up your profile to attract clients and grow.

Pop-up events are more than a sales table; they’re a chance to build your brand. Here’s how to prep, promote, and convert foot traffic into loyal customers.

Today, we’re featuring Greg Stevens, a LOGO.com customer and founder of Genesis College Strategies. As a financial advisor since 2004, Greg is on a mission to ensure that families don’t just get their students into the college of their dreams, but do so without being taken advantage of by rules families don’t know or understand.

Want to protect your brand? Learn how to trademark your logo, register it legally, and keep your business identity safe with this step-by-step guide.

Discover how to promote your nonprofit online and reach more supporters with 6 impactful and easy-to-apply digital marketing strategies.