over the years, meat-based dishes like jerk chicken and curry goat have become synonymous with Jamaica and a beloved part of its national menu. In more recent years, with global fast food chains serving fried chicken and burgers populating Jamaica’s cities, ital eating has been pushed further to the fringes. In spite of this, many Jamaicans still choose to shun animal products, deeming meat to have been introduced by imperial powers and with no place in a traditional Jamaican diet. For others, the negative health impacts of meat have prompted them them to turn back to Rastafari food preachings.

This is a very practical kind of veganism. Go black diaspora!

Like, ohmigosh, you really gotta work hard to meet people where they are and get them on your side.

Anyone who’s the target of punishment will see what is happening. They don’t want to feel anxious all the time, and they especially don’t want to feel anxious about doing what to them are normal, everyday things. If you try to change their behavior in this way, they will find you annoying and do their best to avoid you, so you can’t create so much conflict inside them. Imagine how much less effective this strategy is, compared to finding a method of convincing that people don’t avoid, or that they might even actively seek out.