It’s Urchin, purchased, rebranded, and integrated with AdWords. Also: it costs nothing but your Google cookie (w/ a 5MB pageview cap for non-AdWords subscribers).

“Still, I don’t think Google has a choice: I predict that you’ll see a massive expulsion of smaller AdSense sites by Google, and it better happen soon, or AdSense will ruin Google’s reputation among advertisers, something which could be deadly.”

Lockergnome audio & screen capture of massive wave of evil blog spam

Google introduces RSS feeds for their automatically compiled news

“I really like having ads in my RSS feed. its the only way that I actually get clickthrough. but alas, I received a ‘cease and desist’ letter from Google”