This was a fun read.

I love protocols. Awareness of the protocols that rule us, and a willingness to hack on them and improve them, is (I believe) the path forward to save humanity from what capitalism currently is (a planet-gorging evil that makes Galactus look like a tin soldier).

It’s Urchin, purchased, rebranded, and integrated with AdWords. Also: it costs nothing but your Google cookie (w/ a 5MB pageview cap for non-AdWords subscribers).

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