It’s Urchin, purchased, rebranded, and integrated with AdWords. Also: it costs nothing but your Google cookie (w/ a 5MB pageview cap for non-AdWords subscribers).

“The future of entertainment is in the millions of niche markets at the shallow end of the bitstream”

“It’s pretty easy to make an XML Sitemap of your blog for easy parsing by Google or other search engines.”

more on what Larry had for breakfast

“You may notice that many of the links on the site go through redirects before sending you to the link’s final destination”

“Get the latest word direct from the Googleplex about new technology, hot issues, and the wide world of search.”