“Sergey Brin and Larry Page, the founders of Google, believe that expanding their company’s lobbying operation in Washington, D.C., has become a necessity.”

It’s Urchin, purchased, rebranded, and integrated with AdWords. Also: it costs nothing but your Google cookie (w/ a 5MB pageview cap for non-AdWords subscribers).

“The future of entertainment is in the millions of niche markets at the shallow end of the bitstream”