A website is, among other things, a container. The shape of that container both constrains and makes possible what goes within it. This is, I think, one of the primary justifications for having your own website. Not just so you can own your stuff (for some meaning of “ownership,” in a culture in which any billionaire can scrape your work without permission and copyright only protects the rich). Not just so you have a home base among the shifting winds of the various platforms, which rise and fall like brush before the fire. Not just so you can avoid setting up camp in a Nazi bar. But also so that you can shape the work—so that you can give shape to it, and in that shaping make possible work that couldn’t arise elsewhere.