“So, your kids must love the iPad?” I asked Mr. Jobs, trying to change the subject. The company’s first tablet was just hitting the shelves. “They haven’t used it,” he told me. “We limit how much technology our kids use at home.”

Oh, okay. So you created something dangerous and bad…?

The first Luddites were artisans and cloth workers in England who, at the onset of the Industrial Revolution, protested the way factory owners used machinery to undercut their status and wages. Contrary to popular belief, they did not dislike technology; most were skilled technicians.

[Arc Search] undoubtedly has a lens through which it sees the world. That’s fine in itself — everyone does — but by removing context, you remove the clues that help you figure out what it is.