"LTX is a driving force in AI video, so when the opportunity came up to work together, it felt like a no-brainer. Audio driving video, where sound becomes the control layer is the first of its kind in AI video generation. So when we launched LTX's model within ElevenCreative and saw such a notable volume in video generations, it wasn't a surprise. Creators were ready, they just needed the tools to catch up."
”AI laddered up to [the creative idea] perfectly, and the client was stoked that we were doing this partnership. We could create marketing materials for them that did not harm or put the animals under any stress at all. We weren’t filming the animals, we weren’t going there with lights and crew and putting the animals under stress.”
"At the very end, the creative changed and evolved and improved a lot with the tools that we had for creating new scenes, and created different angles, even with the prompts, we were getting different scenes, different sequences that we were able to adjust the creative and actually improve ideas."
“LTX's HDR IC-LoRA gives our compositors and colorists the latitude to truly blend these elements rather than just stack them. We're applying it across our generative animation and augmented crowds, and the line between what's generated and what's traditionally rendered disappears.”
"When editing AI-generated shots, the final edit always looks off, different contrast, values, color balance from shot to shot. We try to unify it in post, but 8-bit SDR leaves almost no latitude for color correction."
"The industry has long needed a bridge between generative AI and professional finishing standards. By moving past 8-bit SDR, we’ve eliminated the technical gap that kept AI assets from being used on high-fidelity displays and within complex spatial experiences. We’re no longer compromising on bit depth; we’re finally getting the dynamic range required for cinematic immersion in XR and virtual production. In the past, AI-generated content was a black box; you couldn't relight it or grade it without the image falling apart. Now, these assets behave like the real world, carrying the dynamic range needed to sit alongside traditionally captured elements. This gives our teams a professional-grade toolkit to integrate generative AI into their creative process."
“Exclusively providing our users with LTX’s unmatched audio to video generative capabilities enables our community to tap into their incredible creativity, and build professional-grade videos quickly. We are extremely excited about this partnership with Lightricks because we have always believed that AI should empower creators to quickly and easily get past technical roadblocks to achieve their full vision.”
"LTX is a driving force in AI video, so when the opportunity came up to work together, it felt like a no-brainer. Audio driving video, where sound becomes the control layer is the first of its kind in AI video generation. So when we launched LTX's model within ElevenCreative and saw such a notable volume in video generations, it wasn't a surprise. Creators were ready, they just needed the tools to catch up."
”AI laddered up to [the creative idea] perfectly, and the client was stoked that we were doing this partnership. We could create marketing materials for them that did not harm or put the animals under any stress at all. We weren’t filming the animals, we weren’t going there with lights and crew and putting the animals under stress.”
"At the very end, the creative changed and evolved and improved a lot with the tools that we had for creating new scenes, and created different angles, even with the prompts, we were getting different scenes, different sequences that we were able to adjust the creative and actually improve ideas."
“LTX's HDR IC-LoRA gives our compositors and colorists the latitude to truly blend these elements rather than just stack them. We're applying it across our generative animation and augmented crowds, and the line between what's generated and what's traditionally rendered disappears.”
"When editing AI-generated shots, the final edit always looks off, different contrast, values, color balance from shot to shot.” says Mohamed Oumoumad, CTO, Gear Productions. “ We try to unify it in post, but 8-bit SDR leaves almost no latitude for color correction."
"The industry has long needed a bridge between generative AI and professional finishing standards. By moving past 8-bit SDR, we’ve eliminated the technical gap that kept AI assets from being used on high-fidelity displays and within complex spatial experiences. We’re no longer compromising on bit depth; we’re finally getting the dynamic range required for cinematic immersion in XR and virtual production. In the past, AI-generated content was a black box; you couldn't relight it or grade it without the image falling apart. Now, these assets behave like the real world, carrying the dynamic range needed to sit alongside traditionally captured elements. This gives our teams a professional-grade toolkit to integrate generative AI into their creative process."