Release calendarTop 250 moviesMost popular moviesBrowse movies by genreTop box officeShowtimes & ticketsMovie newsIndia movie spotlight
    What's on TV & streamingTop 250 TV showsMost popular TV showsBrowse TV shows by genreTV news
    What to watchLatest trailersIMDb OriginalsIMDb PicksIMDb SpotlightFamily entertainment guideIMDb Podcasts
    OscarsEmmysToronto Int'l Film FestivalHispanic Heritage MonthIMDb Stars to WatchSTARmeter AwardsAwards CentralFestival CentralAll events
    Born todayMost popular celebsCelebrity news
    Help centerContributor zonePolls
For industry professionals
  • Language
  • Fully supported
  • English (United States)
    Partially supported
  • Français (Canada)
  • Français (France)
  • Deutsch (Deutschland)
  • हिंदी (भारत)
  • Italiano (Italia)
  • Português (Brasil)
  • Español (España)
  • Español (México)
Watchlist
Sign in
  • Fully supported
  • English (United States)
    Partially supported
  • Français (Canada)
  • Français (France)
  • Deutsch (Deutschland)
  • हिंदी (भारत)
  • Italiano (Italia)
  • Português (Brasil)
  • Español (España)
  • Español (México)
Use app
  • Cast & crew
  • User reviews
  • Trivia
  • FAQ
IMDbPro

Branded

  • 1950
  • Approved
  • 1h 44m
IMDb RATING
6.7/10
1.1K
YOUR RATING
Alan Ladd in Branded (1950)
Official Trailer
Play trailer1:15
2 Videos
48 Photos
Classical WesternDesert AdventureAdventureDramaRomanceWestern

A gunfighter takes part in a scheme to bilk a wealthy cattle family out of half a million dollars by pretending to be their son, who was kidnapped as child.A gunfighter takes part in a scheme to bilk a wealthy cattle family out of half a million dollars by pretending to be their son, who was kidnapped as child.A gunfighter takes part in a scheme to bilk a wealthy cattle family out of half a million dollars by pretending to be their son, who was kidnapped as child.

  • Director
    • Rudolph Maté
  • Writers
    • Sydney Boehm
    • Cyril Hume
    • Max Brand
  • Stars
    • Alan Ladd
    • Mona Freeman
    • Charles Bickford
  • See production info at IMDbPro
  • IMDb RATING
    6.7/10
    1.1K
    YOUR RATING
    • Director
      • Rudolph Maté
    • Writers
      • Sydney Boehm
      • Cyril Hume
      • Max Brand
    • Stars
      • Alan Ladd
      • Mona Freeman
      • Charles Bickford
    • 23User reviews
    • 15Critic reviews
  • See production info at IMDbPro
  • Videos2

    Branded
    Trailer 1:15
    Branded
    Branded: I Trust You
    Clip 1:15
    Branded: I Trust You
    Branded: I Trust You
    Clip 1:15
    Branded: I Trust You

    Photos48

    View Poster
    View Poster
    View Poster
    View Poster
    View Poster
    View Poster
    View Poster
    View Poster
    + 40
    View Poster

    Top cast39

    Edit
    Alan Ladd
    Alan Ladd
    • Choya
    Mona Freeman
    Mona Freeman
    • Ruth Lavery
    Charles Bickford
    Charles Bickford
    • Richard Lavery
    Robert Keith
    Robert Keith
    • T. Jefferson Leffingwell
    Joseph Calleia
    Joseph Calleia
    • Rubriz
    Peter Hansen
    Peter Hansen
    • Tonio
    Selena Royle
    Selena Royle
    • Mrs. Lavery
    Tom Tully
    Tom Tully
    • Ransom
    John Berkes
    John Berkes
    • Tattoo
    Milburn Stone
    Milburn Stone
    • Dawson
    Martin Garralaga
    Martin Garralaga
    • Hernandez
    Edward Clark
    Edward Clark
    • Dad Travis
    John Butler
    John Butler
    • Spig
    Carl Andre
    • Ranch Hand
    • (uncredited)
    Salvador Baguez
    • Roberto
    • (uncredited)
    Dick Botiller
    Dick Botiller
    • Vaquero
    • (uncredited)
    Carlos Conde
    • Vaquero
    • (uncredited)
    James Cornell
    • Ranch Hand
    • (uncredited)
    • Director
      • Rudolph Maté
    • Writers
      • Sydney Boehm
      • Cyril Hume
      • Max Brand
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews23

    6.71.1K
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10

    Featured reviews

    7sirjasonwright

    A very good western

    A fine western that was better than I expected It to be.Alan Ladd, although sometimes wooden puts In a good performance here. The cinematography and the colour process of this movie are outstanding. This western has a few good plot twists to make It stand out.The location scenery Is stunning too. Alan Ladd has something of a mystery persona here not unlike his role In Shane. The colours In this movie are very vivid and lifelike not at all garish as I thought they might be. This western has good support acting too, Charles Bickford plays his part with ruthless relish ala Big country. Robert Keith Is a shady slime ball who's demise In the film Is very fitting. This Is an out and out satisfying western and one I can thoroughly recommend.
    searchanddestroy-1

    Alan Ladd at his peak

    Excellent Paramount western, which I regularely confound with William Dieterle's RED MOUNTAIN, starring the same Ladd. Rudolph Maté the director shows us here his talent for westerns, as he also will for THREE VIOLENT PEOPLE, VIOLENT MEN. A bit less with RAWHIDE YEARS though. I would prefer SHANE, I admit, and also maybe RED MOUNTAIN. Of course there is not much surprise in this classic western, nothing much unpredictable. Robert Keith is excellent in this role. Photography is also jaw dropping, and it contributes a lot to the pleasure I had to watch it after several decades. Awesome settings with desert and valley landscapes. One of the best of Alan Ladd.
    7NewEnglandPat

    Rio Grande rescue mission

    One of Alan Ladd's lesser-known westerns is this adventure of a scheming outlaw with a conscience who sets out to solve the mystery of a lost son and return him to his parents. Of course, the mission is fraught with danger, from a partner and assorted crooks. After getting to know the missing lad's family, Choya's change of heart takes across the Rio Grande where the boy is being raised by a tough, mean outlaw who aims to keep the boy, using gun play if necessary to get his point across. The picture is helped by great scenery and several scenes show a realistic slice of ranch life and cattle drives. Ladd gets a great boost from Robert Keith, Charles Bickford and Joseph Calleia, and Mona Freeman, always tough and spirited, is pretty as she takes a fancy to the dashing outlaw who would be her brother.
    7ma-cortes

    A gunslinger called Choya/Alan Ladd impersonates the son of wealthy rancher/Charles Bickford with unexpected results

    This horse-opera is an excellent , meaty Western ; it contains interesting plot , intrigue , thrills , shootouts and results to be quite entertaining . A gunfighter (Alan Ladd) named Choya (as someone obligingly explains Choya is Spanish for cactus) along with a swindler (Robert Keith) take part in a scheme to bilk a rich cattle family (formed by father , Charles Bickford , mother, and daughter , the feisty Mona Freeman) out of half a million dollars by pretending to be their son, who was kidnapped as child . As tough Choya (in fact, when asked if he has some friends he answers : ¨My guns¨) impersonates the long-gone son of wealthy rancher .

    The picture gets action Western , shootouts , a familiar drama and is entertaining and well realized . A fairly gripping film ,being probably one of the best Western in the fifties , including frenetic action up and down . Nicely balanced thrills , intrigue , drama and a love story . The highlights of the film in the course of action are the climatic shoot'em ups , thrilling pursuits and violent fights . The traditional story as well as complex screenplay was rightly written by Sydney Boehm based on a novel by Max Brand . The enjoyable tale is enhanced for interesting moments developed among main characters and especially on the relationship between Alan Ladd, pre-Shane, and Mona Freeman , the prettiest of heroines who even played a 60 minute broadcasting radio adaptation of the movie reprising her film role . Magnificently performed by Alan Ladd who proves to be as two-fisted as his name ,Choya, and an old veteran Charles Bickford , they are awesome experts in the art of conjuring sensational acting , here are reunited in this atypical but thought-provoking western with a lot of reflection , distinguished moments and dramatical attitudes , in addition a multitude of entertaining situations . Most of the fun in this one is picking out the locations and identifying stock performers , as there appears several secondaries such as Robert Keith , Peter Hansen , Milburn Stone and veteran actors as Joseph Calleia and Tom Tully giving the stars solid supports . Glamorous as well picturesque cinematography in shinning colour by means of Technicolor ; it is superbly caught by cameraman Charles Lang , though being necessary a correct remastering . Shot on location in Portal, Globe, Salt River Canyon,San Simon,Douglas, Arizona, USA Kanab Canyon, Kanab, Utah, and valley of Rio Grande . Thrilling as well as lively musical score by Roy Webb.

    This is another superbly powerful Paramount Western being compellingly directed by Rudolph Mate . He was an expert cameraman and director of the classic D.O.A and filmmaking occasionally for cinema all kind of genres . Polish-born Mate was an assistant cameraman for Alexander Korda and later worked throughout Europe with noted cameraman Karl Freund , director Carl Theodor Dreyer and Erich Pommer . Dreyer was so impressed with his work that they hired him as cinematographer on The Passion of Joan of Arc . Mate was soon working on some of Europe's most prestigious films, cementing his reputation as one of the continent's premier cinematographers. Hollywood came calling in 1935, and Mate shot films there for the next 12 years before turning to directing in 1947. Unfortunately, while many of his directorial efforts were visually impressive ,especially his sci-fi When the worlds collide (1951) , his labour as cameraman was excellent . He realized a variety films of all kind of genres as Adventures : The Black Shield of Falworth , Seven Seas to Calais , Western : Three Violent People , The far horizons , Noir films : Union Station , Second chance .He also directed Epic films as The Barbarians and The 300 Espartans . The films themselves were for the most part undistinguished, with his best work probably being the film-noir classic DOA (1950). ¨Branded¨ rating : Better than average , 7. This is a fair stuff for Alan Ladd fans and Western buffs . Well worth watching .
    7drystyx

    Gratifying Western worth seeing

    Some have said it's too bad Ladd made "Shane", because it overshadowed this great piece. I'd like to think there's room for both great Westerns to fill the honor roll of classic Westerns.

    Ladd plays a gunman named Choya. He's probably a lot like Shane, only perhaps a month before Shane becomes the character we see in his film.

    He's recruited by an older man to pretend to be the son of a wealthy rancher, a son who was kidnapped at the age of five.

    Many revelations come about during the movie, and most of them very early. The new partner of Choya (Ladd) quickly shows himself to be the last person you'd want near you, a true monster. Yet he's a very believable monster. The first death scene, which is a murder committed by this man, may be one of the best Hollywood stunt scenes ever done. It's worth watching all on its own. Too bad we never see the victim again, as he is a character we could truly like, which makes the act even more deplorable.

    The dramatics and action that unfold are rugged "tough guy" Western traditions united with very believable motivations. This is a great script, and it is superbly directed, which also means the acting is superb.

    I won't spoil the film any more. It is a truly great Western, made during the golden age of Westerns, when people actually knew some of the rugged individualists of the late nineteenth century and the West, before all of our information came from self righteous rich kids and bubble boys who probably never stepped foot in a park by themselves.

    Enough of the cynicism. Back to the film. It's rich and full of every ingredient, action, drama, three dimensional characters, pathos, scenery, everything that makes a great film. So sit back and enjoy.

    More like this

    Red Mountain
    6.1
    Red Mountain
    Gunman's Walk
    7.0
    Gunman's Walk
    Whispering Smith
    6.6
    Whispering Smith
    Sierra
    6.4
    Sierra
    Branded
    7.4
    Branded
    Carson City
    6.4
    Carson City
    Devil's Doorway
    7.2
    Devil's Doorway
    Men in War
    7.1
    Men in War
    The Proud Ones
    6.9
    The Proud Ones
    Copper Canyon
    6.2
    Copper Canyon
    Rawhide
    7.1
    Rawhide
    Hangman's Knot
    6.7
    Hangman's Knot

    Related interests

    Gary Cooper in High Noon (1952)
    Classical Western
    Brendan Fraser, John Hannah, and Rachel Weisz in The Mummy (1999)
    Desert Adventure
    Still frame
    Adventure
    Mahershala Ali and Alex R. Hibbert in Moonlight (2016)
    Drama
    Ingrid Bergman and Humphrey Bogart in Casablanca (1942)
    Romance
    John Wayne and Harry Carey Jr. in The Searchers (1956)
    Western

    Storyline

    Edit

    Did you know

    Edit
    • Trivia
      Branded (1950)'s location shooting took place in Douglas, Portal, San Simon and Globe, AZ. Scenes of the Salt River Canyon were shot near Globe. Some scenes were also shot at Vasquez Rocks in Agua Dulce, CA, and the Monogram Ranch in Placerita Canyon, Newhall, CA.
    • Goofs
      When Alan Ladd's character is washing up (takes his shirt off to reveal the fake birthmark) after riding the unbroken horse, he uses a faucet from a modern pressurized water system rather than a period hand pump.
    • Quotes

      Dad Travis: You got any friends?

      Choya: My guns.

      Dad Travis: Kinfolk?

      Choya: My horse.

    • Connections
      Featured in Hustle (1975)

    Top picks

    Sign in to rate and Watchlist for personalized recommendations
    Sign in

    FAQ14

    • How long is Branded?Powered by Alexa

    Details

    Edit
    • Release date
      • November 1950 (United States)
    • Country of origin
      • United States
    • Languages
      • Spanish
      • English
    • Also known as
      • Montana Rides
    • Filming locations
      • Globe, Arizona, USA
    • Production company
      • Paramount Pictures
    • See more company credits at IMDbPro

    Tech specs

    Edit
    • Runtime
      • 1h 44m(104 min)
    • Aspect ratio
      • 1.37 : 1

    Contribute to this page

    Suggest an edit or add missing content
    • Learn more about contributing
    Edit page

    More to explore

    Recently viewed

    Please enable browser cookies to use this feature. Learn more.
    Get the IMDb App
    Sign in for more accessSign in for more access
    Follow IMDb on social
    Get the IMDb App
    For Android and iOS
    Get the IMDb App
    • Help
    • Site Index
    • IMDbPro
    • Box Office Mojo
    • License IMDb Data
    • Press Room
    • Advertising
    • Jobs
    • Conditions of Use
    • Privacy Policy
    • Your Ads Privacy Choices
    IMDb, an Amazon company

    © 1990-2025 by IMDb.com, Inc.