Callaway Went Thataway

OK, I may be a little late to the party -- Howard Keel had a long, proud and successful career as a theater and movie star. But he was amazing in the dual roles of good guy Stretch Barnes and bad guy Smoky Calloway. Even though the two characters dressed in identical outfits through most of the movie, Keel's acting craft made it early to recognize whether you were seeing Stretch or Smoky. I actually spend a few minutes wondering whether it was two different lookalike actors, and had to check into IMDb to confirm that it was the same guy.

The film itself was a clever take on the television Westerns that were popular when I was a boy. Fred MacMurray very nicely plays the role of a lovable on the outside, sleaze ball on the inside theatrical agent. Dorothy McGuire played the opposite as his partner -- reluctantly sleazy on the outside, heart of gold on the inside. Others include old standby Jesse White, and watch for Stan Freeberg as the nerd who works with MacMurray and McGuire.

But really, Howard Keel was the star, and should have gotten top billing. Overall, the film was a very pleasant way to spend an hour-and-a-half or so.

Thanks be to TMC for rescuing this minor gem from movie oblivion. Sure, kids have long since traded cowboy idols for computer screens, but the pointed humor surrounding Hollywood's money-making machine remains as fresh and timely as ever. MacMurray and McGuire are Hollywood hustlers looking to cash in on cowboy Callaway's renewed popularity via that novel entertainment gimmick, television. Meanwhile, kids everywhere are clamoring for more of their TV idol. The trouble is the actor has long since decided he prefers a drunken stupor to riding horseback and has disappeared from public view. What to do-- the hustlers are so close to the big bucks they can almost smell easy street. In a stroke of luck, a Callaway look-a-like turns up, and they hire him as an impersonator. The trouble is he's a straight-shooter from the boondocks, can't act, and couldn't care less about the Hollywood scene. But the two M's are real Tinsel Town slickers so things begin to work out. Then, however, the real Callaway (Keel, also) shows up and the fun really starts.

Fine script from Panama and Frank. The barbs fly thick and fast, so you may need a scorecard to keep up. I love it when the stagehands and those folks who never get their names on screen show how to sabotage an arrogant movie star. Watch the flop Callaway takes executing one of those spectacular flying horse mounts. Though the humor is mainly aimed at Hollywood types and film-making generally, it's never mean-spirited, and we end up liking MacMurray even though he takes real advantage of the innocent "Stretch". Note too, the studio disclaimer at the end. That, no doubt, was to keep Hoppy happy since Cassidy's old films on TV were the movie's obvious inspiration. Being one of those kids that long-ago lined up to meet the real Hoppy, I can testify that he was stone cold sober and a nice guy, to boot. So as the disclaimer says-- the movie is intended merely in the spirit of good fun with no aspersions cast. And a lot of fun it is.

It's the early days of television and much of the programming consists of old western movies. Suddenly, the films of Smoky Callaway (Howard Keel) are discovered by a new generation and he becomes a star once again.

One problem: the real Smoky Callaway is a hopeless drunk who has disappeared somewhere in Mexico. Enter Hollywood agents Frye and Patterson (Fred MacMurray and Dorothy McGuire), who need to find a replacement to make a new series of westerns and cash in on the merchandising possibilities. They discover an actual cowboy, Stretch Barnes (also Keel) who agrees to impersonate Smoky.

There's a Frank Capra feel as simple Stretch turns out in real life to be the white-hatted western hero that Smoky pretended to be onscreen. Things get complicated when the real Smoky returns.

The writing team of Panama and Frank (A Southern Yankee, The Court Jester, White Christmas) delivers another warm, funny movie that pokes fun at Hollywood superficialities and contrasts them with the genuine values of hometown America.

Consider the time this film came out. It is one of the first feature films about the cinema's new rival, television. More specifically it is based on the renaissance of Hopalong Cassidy as an early television star.

This film takes me back to when I was a lad in the early days of television when there was a need for programming. The first films that were shown on early television were grade B product from the studios which were not about to be re-released for the big screen. And of course those B westerns were in plentiful supply. In fact I have a theory that John Wayne's rapid rise to number one at the box office may have been in large part to the showing of his pre-Stagecoach westerns giving him valuable publicity for the A product he was currently working on.

But the guy who had the biggest benefit was William Boyd who made his last Hopalong Cassidy picture in 1948. He had scraped together every bit of cash he could to buy all the rights to the Hopalong Cassidy films and character from producer Harry Sherman and author Clarence Mulford.

So when those Cassidy films became a big hit on early television Boyd's career revived and he became a tycoon with all the Hoppy merchandise. And the craze was big, the film accurately depicts the merchandising bonanza that Hoppy was in real life and Smokey Callaway in this film.

Like the Cassidy films in real life, the old films of B picture western star Smokey Callaway become a big hit on TV. They'd like to make more of them, but where's Smokey. TV programmers Fred MacMurray and Dorothy McGuire would sure like to find him. Smokey's just dropped off the planet. MacMurray and McGuire dispatch former agent Jesse White to locate Callaway who was quite a boozer back in the day and nothing like his screen image.

In the meantime they locate a cowboy from Colorado who is a Callaway doppelganger. Howard Keel plays both parts and plays them well. The two scheming TV programmers hire Keel on to impersonate his lookalike. But they get quite a bit more than they bargain for.

Callaway Went Thataway is an enjoyable film about a forgotten era in our social history. Cowboys don't have quite the image they once did in America and I'm not sure how today's audience relates to a film about early television which we pretty much take for granted. Still it's a piece of nostalgia for me.

I knew I was going to like this movie when a 25-year-old Stan Freberg walked onto the screen in an early scene, playing an employee at an ad agency. In fact, I would have given this movie a good rating just on the basis of all the TV icons in the cast: Fred MacMurray, Jesse White, Natalie Schafer, and in tiny cameos John Banner and Hugh Beaumont. And speaking of cameos, how about Clark Gable, Elizabeth Taylor, and Esther Williams? Yes, they're here too.

This comedy is WAY above "B" picture level, with a snappy script by the team of Frank and Panama, who earned their comedy medals writing for Hope/Crosby and Danny Kaye. Howard Keel does a fine job in his dual role, while Fred and Dorothy try to please a cantankerous sponsor and keep their phony cowboy happy at the same time. There are plenty of laughs, and some plot twists to keep you wondering how it's all going to work out in the end. If you watched TV in the 1950s, you'll especially enjoy this gentle satire of the entertainment and advertising industries of the time.